SEO 2007: The Know-How you Need to Succeed
In its simplest form, I like to divide SEO down into 2 more manageable areas. The first of two categories is On-site Optimization, and the second area, predictably is Off-site Optimization. Both are important, this is one thing many webmasters do not understand. Some of them preach that on-site optimization is truly the only important form of SEO, while others will tell you that off-site optimization is what will get you top rankings in the search engines. But the real deal is that they are both important, and you should not ignore either of them. So what is the difference between the two.
In a nutshell, On-site optimization is doing everything necessary to optimize your own webpage. Off-site optimization is the Link Popularity, Link Relevance, and anything else that is not a direct change to your own webpage. For a good example of just how powerful Off-site optimization is, Google the word failure. I am sure that George Bush is not optimizing for that term anywhere on the Whitehouse webpage. In my opinion, the key factors of SEO, in no particular order are:
1) Link Popularity and Link Relevance (Off-site)
2) Internal Linking Structure (On-site)
3) Content Relevance (On-site)
4) Crawl-ability / Code Optimization (On-site)
This may seem like I a dumbing down of the art of SEO, which in some regards it is. However, the key factors that I just mentioned above are the basis and are easily broken down into much finer detail, such as the kind that you may find in an in-depth book or report. One thing to keep in mind with SEO in 2007 is that getting high rankings on the Search Engines is not going to happen overnight, sometimes not even for months, just because you have optimized your webpage. If this were 7 or 8 years ago, then keyword stuffing and meta-tags would work just fine. But that form of optimization will just not cut it in todays competitive search engine market. This is no reason to get discouraged however. Just make sure that you utilize a balanced attack of on-site and off-site optimization, through utilization of social-networking sites, link partnering, quality content, text link campaigns and more.
Related Tags: seo, internet marketing, web design, search optimization
Jonathan Heusman grew up with a family of picklers, and enjoys helping others learn how great pickling is. You can learn more about his comprehensive pickling guide at The Ultimate Guide to Pickling.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your
