Are You In It For Greed Or Is It Brand Loyalty - Which Is Stronger To Keep You In Business?


by Matt Goslee - Date: 2007-03-13 - Word Count: 813 Share This!

When you open a home based business the question you need to ask yourself is simple. Did you open the business out of greed or brand loyalty? The answer to this question can be a determination of how long your home-based business will be in business. For most people that get into a home-based business that is propositioned with the business side first and not with the product side can ruin your business. Positioning buyers to consume your product is a costly if not detrimental to the survival of your home-based business, positioning your clients/down line that forms off of the basis of greed is how most MLM Companies position themselves. These companies may and do have a great product but they work on the statistical knowledge that even after your home-based business collapses you still have a great tendency to consume the product or service.

Greed can be a powerful to entice someone to buy a product or service if they are promised huge economical returns greater than their initial investment. Greed taps into the person's need, want, or desire for more than what they currently have whether it is in economic wealth or in material possessions. Greed is normally short lived if the results that one was looking for is not produced the next best solution is then taken up in its place. If someone gets into a home-based business because of greed and the results are not what they seem to be when they were propositioned; the average person will work that business for a range of three to nine months before they quit marketing that product or service. They may then still even use the product or service long time after their home-based business has folded under. To the Major companies that have this type of mindset are not truly worried about your business folding because their products or services are still being consumed.

Now on the other hand brand loyalty is much stronger than greed and can and will produce better results than if a person works a home-based business solely on greed. Brand loyalty is the commitment of the consumer to buy the product or service repeatedly over and over again. I have seen Brand Loyalty at first hand with my father and his drink of choice. As far as I can remember my father has always drank Coca-Cola "Coke." When my father would go out of town or to a place where he might think that he would have a problem getting his Coke, he would take a bottle or two last him until he got home. I remember a one time when I was fifth teen and we went over seas to London, England. It was an 8 hour flight and when the flight attendants came around to give us drinks and a snack. My father asked for his Coke and the flight attendant said "would Pepsi be okay?" He of course said, "No, I would rather have Coke." She then told him that all they had was Pepsi products and would he care for one of them. My father was so adamant about his Coke that he had just water the entire flight. If my father could not have his Coke then he would do with out rather than switch to another product.

This type of brand loyalty is very strong and can be backed with certain emotions that could enhance the brand loyalty. When a product or service is consumed or use and has the results as expected can trigger an emotion of satisfaction and even some times pleasure. When the use of a product is tied to a positive emotion then a bond to the brand loyalty starts to form. Over periods of time with the same positive results then the positive emotion can then turn into and be seated as a belief that "this product is worth its weight in gold" per se. When an emotion turns into a belief then this is the best way to make sure that the product or service is always consumed.

With this type of mind set that you want to embed an image, a positive emotion and then finally a belief that your product or service is one that they can't live with out. Using this type or business philosophy will cause you to rise to the top of the one percent of one percent in that MLM Company. Leading with your product or service will cause the people that buy the product or service in the beginning just to use it to turn around and begin to sell the product due to the product or service's ability to be the best on the market. When this happens the person will then come across as honest and sincere about the product or service than that of greed which could careless about the product or service that they sell.


Related Tags: mlm, tips, mlm business, home-based business, greed, mlm help, brand loyalty

Matt Goslee has been helping people just like you expand and explode their MLM businesses right from home. Please visit my website for more information about the Power Call at the following website mtgmarketing.biz , you may call at (803) 223-9625 or email me at mtgmarketing@gmail.com

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