…and Proves the Usefulness of 3D Photography!
The above CNN Headline News | Hotwired special report first aired back when Mission3D first introduced their 3D Digital Camera Kit, the first in the world.

I still remember being informed by our then PR agency PerkettPR that the folks at CNN really liked our product and that they will air a report on Hotwired about it. We were coming off another great favorable review by Time Magazine who had earlier awarded our Photo3D Kit, Time Magazine Gadget of the Week.

I remember sitting across from the TV and waiting for the report to air in the USA market, I had my VCR ready to record the review. Then with total excitement we began to watch it. The report was really favorable and fun, but along the way when the Photo3-D Kit image was being broadcasted, Mr. Brian Cooley, Editor at Large at CNET.com, makes the following statement: "…and even though 3D Photography is still basically a fun gimmick, there is no purpose to it, it's kind of fun…"

Did I hear Mr. Brian Cooley right? I was stunned!, I quickly replayed the tape and sure thing, he said it. Why was I stunned? When Mr. Cooley made this statement the only thing that came to my mind was:

1st: 3D photography allows for depth perception which normal 2D photography does not.

2nd: One cannot perceive depth without having TWO eyes.

3rd: Did God create TWO eyes for us to see depth with without a purpose and just for the fun gimmick of it?

Now to be fair, my gut told me that Mr. Brian Cooley was wrong, but honestly, I did not have a concrete answer to respond with to Mr. Brian's challenging statement. I researched and researched, looking for concrete examples for the benefits of 3D photography and everywhere I looked, the mention of fun, gimmick, awesome and great, and real life-like, and on and on, but I could not find a concrete answer, so was Mr. Cooley right?

Little did Mr. Brian Cooley know that the challenge he posed on CNN would make Mission3D invest over a million dollars and 4 more years of research to discover that 3D photography, other than being lots of fun. is not only useful, but its use should revolutionize learning and advertising. As it turns out: a 3D photograph can be as much as 8 times more memorable than its 2D counterpart.

Mission3D's research was completed in 2008 and one of its fruits was the introduction of a new advertising medium "3-DiMedia" that has won, at the global level, the highest and most prestigious Premier Print Awards in 2008.

In this post, and on behalf of all the folks at Mission3D, I would like to take the opportunity to thank Mr. Brian Cooley and CNN for presenting this challenge and ultimately for their contribution to the advancement and adoption of 3D photography. Perhaps if CNN did not air the review and if Mr. Cooley did not make this statement, we would have not been compelled to find concrete answers to prove that contrary to existing beliefs, 3D photography is actually very useful and serves a great purpose. Oh, one more thing: it would be nice if CNN now says "you're welcome" by spreading the news about this most important discovery.