Internet Marketing Success Is In The Numbers


by Steve Peck - Digital Success Coach - Date: 2007-07-31 - Word Count: 561 Share This!

A key to success in any business is in the numbers. Maybe that's why there are so many accountants!
Why?

Your numbers give you a concise and predictable roadmap to follow as you grow and expand your internet business. Some people call these their gauges, just like the ones a pilot uses to navigate. The pilot uses his gauges to see if he's on course and to make corrections if the plane starts to get off course. What happens if his gauges don't work.... the pilot gets lost or even my crash and burn. These numbers must be important.

What does this mean to internet marketing success? Knowing your exact conversion statistics gives you a guide or a set of gauges for your business. As you check your gauges, you'll be able to tell if you are on course. More importantly, if you start to get off course you'll be able to tell where you need to make adjustments or refinements. Is it your ad? Is it the place your ad is running? Is it your sales message?

Now if you are also looking for MLM internet success, the value goes even higher. Just think, once you've plotted a course. Have the gauges to see if you are on track, and can share this with your team. What do they have? Of course, they now have a course to follow with predictable results. And with the gauges, if they aren't getting the results you and others are getting...you have a tool to help them pin point what to adjust in their efforts for there internet success too.

In my own off line, traditional MLM business I had gauges and statistics. One of my biggest hang-ups from the days when I was less than successful was not knowing the conversion figures of my business, and to tell you the truth, when you spend your time calling leads or personally interacting with your prospects early on, it's hard to even keep track of how reliable your figures are because you as a rep directly influence them.

You or the Person involved was personally a big part of the system and the results. If you are great on the phone and others aren't, they won't get the same results. The system wasn't really duplicateable. Results weren't predictable once you got to the step where the person became a part of the system.

This is why I am such a large proponent for internet network marketing. Internet Success still requires effort but the results are more predictable. The figures never change and they never lie because the system does the selling NOT you.

I can confidently tell my team if they can generate 100 leads in the course of a month they will at least recruit 5 new team members into their business. I know this because the numbers say.

Just knowing your sign up conversion ratio is just the beginning.
* Do you know your retention rate?
* Do you know what percentage of people upgrade to the premium level in your business?
* Do you know how many people go out and duplicate your results?

If you don't, stop now and take the time to find out. Once you know your numbers a clearly defined path to your own Internet success will show itself to you. Then all that's left for you to do is put it to work for you!

Steve Peck
blog=> 8pecks.blogspot.com

Related Tags: internet marketing, performance, tracking, marketing success, statistics, metrics, internet profits, internet success

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