6 Steps for Successful Online Marketing for Your Business - Step 5
- Date: 2007-06-01 - Word Count: 641
Share This!
Step 5: Up-Sell Other Products and Services to Your Customer
Congratulations for getting to step 5 in our 6-step formula for online marketing success. You've achieved sales -- which for some entrepreneurs and business owners is the whole point of setting up their business on the Web.
But if you look at your marketing goals differently, you'll see it's short sighted to think of only sales as success. Think about building long-term relationships with your customers.
I want to share with you a tip that boosts your sales 50%, but first let me tell you why building relationships is more important than sales.
When you focus on the person whether they are a prospect or already a client, you will begin a relationship that can lead to long-term retention. Then, they may tell their friends and colleagues about you, and your business will grow.
The relationship enables a far easier second sale once they've already bought from you - provided, of course, their buying experience with you was impeccable.
How Smooth Is Your Online Sales Process?
Selling online is different from selling in stores, because usually there is no human contact. This means trust can easily be lost at several points during the buying process.
If there are any technical glitches during the sales process, you or someone on your staff must respond immediately to help. When you've set up your shopping cart system effectively, your new client receives instructions and email messages at every step of the buying process to confirm their purchase, thank them, and to explain next steps.
The day after their purchase, they receive a follow-up email asking if they received their product (digital) and how they liked it.. Perhaps a few days later, another message reminds them how to use it properly, and asks for feedback.
At each step of the way your focus is to reinforce your trustworthiness by providing impeccable service.
May I Call You Again?
How you ask for the second date is like a delicate dance. Ask too soon, and your client will bail. There is no 3-date rule before going to bed with them. It's all about the relationship and each client is a little different.
There is one occasion, however, when you can ask the customer to buy something else right away -- and that is at the point of the original sale, when they already have their credit card out.
How to Boost Online Sales by 50% or More
Ready for this? Let's go back to the point of sale. Your customer has clicked the link that says "buy now". They arrive at your shopping cart which has your logo, reinforcing that this page is indeed coming from you and your company. There on the page they see this up-sell offer:
"Before we process your credit card, would you like [‘fries'] with that? Today only, you can have them at 50% off the original price. Just put a ‘1' next to ‘French Fries' and they will be delivered at the same time as your [‘original order']."
This up-sell offer is easy for the customer to understand and they already have their "wallets open". Be sure your up-sell item has great value, is related to the original product and has a big discount.
Unless you have already created trust and credibility, prospects will be suspicious and abandon the cart at the point of sale. Relationships count. They should be the goal of your online marketing messages, not sales.
Want to know more about creating impeccable online sales processes? Check out The Blog Squad's Blogging and Beyond Mentoring Program. Details at www.theblogsquad.net/mentor.
For more leading edge Internet Marketing tips subscribe to The Blog Squad's ezine Savvy eBiz Tips at http://www.savvyebiztips.com . Want to know more about creating impeccable online sales processes? Check out The Blog Squad's Blogging and Beyond Mentoring Program. Details at http://www.theblogsquad.net/mentor.
Congratulations for getting to step 5 in our 6-step formula for online marketing success. You've achieved sales -- which for some entrepreneurs and business owners is the whole point of setting up their business on the Web.
But if you look at your marketing goals differently, you'll see it's short sighted to think of only sales as success. Think about building long-term relationships with your customers.
I want to share with you a tip that boosts your sales 50%, but first let me tell you why building relationships is more important than sales.
When you focus on the person whether they are a prospect or already a client, you will begin a relationship that can lead to long-term retention. Then, they may tell their friends and colleagues about you, and your business will grow.
The relationship enables a far easier second sale once they've already bought from you - provided, of course, their buying experience with you was impeccable.
How Smooth Is Your Online Sales Process?
Selling online is different from selling in stores, because usually there is no human contact. This means trust can easily be lost at several points during the buying process.
If there are any technical glitches during the sales process, you or someone on your staff must respond immediately to help. When you've set up your shopping cart system effectively, your new client receives instructions and email messages at every step of the buying process to confirm their purchase, thank them, and to explain next steps.
The day after their purchase, they receive a follow-up email asking if they received their product (digital) and how they liked it.. Perhaps a few days later, another message reminds them how to use it properly, and asks for feedback.
At each step of the way your focus is to reinforce your trustworthiness by providing impeccable service.
May I Call You Again?
How you ask for the second date is like a delicate dance. Ask too soon, and your client will bail. There is no 3-date rule before going to bed with them. It's all about the relationship and each client is a little different.
There is one occasion, however, when you can ask the customer to buy something else right away -- and that is at the point of the original sale, when they already have their credit card out.
How to Boost Online Sales by 50% or More
Ready for this? Let's go back to the point of sale. Your customer has clicked the link that says "buy now". They arrive at your shopping cart which has your logo, reinforcing that this page is indeed coming from you and your company. There on the page they see this up-sell offer:
"Before we process your credit card, would you like [‘fries'] with that? Today only, you can have them at 50% off the original price. Just put a ‘1' next to ‘French Fries' and they will be delivered at the same time as your [‘original order']."
This up-sell offer is easy for the customer to understand and they already have their "wallets open". Be sure your up-sell item has great value, is related to the original product and has a big discount.
Unless you have already created trust and credibility, prospects will be suspicious and abandon the cart at the point of sale. Relationships count. They should be the goal of your online marketing messages, not sales.
Want to know more about creating impeccable online sales processes? Check out The Blog Squad's Blogging and Beyond Mentoring Program. Details at www.theblogsquad.net/mentor.
For more leading edge Internet Marketing tips subscribe to The Blog Squad's ezine Savvy eBiz Tips at http://www.savvyebiztips.com . Want to know more about creating impeccable online sales processes? Check out The Blog Squad's Blogging and Beyond Mentoring Program. Details at http://www.theblogsquad.net/mentor.
Related Tags: marketing, internet, online business, business, blogging, blog, online marketing, newsletter, e-newsletter, ezines, electronic newsletter, ebiz, web m
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t