Little Known Marketing Technique Builds Massive Customer List at Warp Speed


by Jessica Dawn - Date: 2006-12-23 - Word Count: 645 Share This!

When you visit a high traffic website and you are going through the purchasing process, or if your just navigating through a site and are offered something free (like a diet profile that gets emailed to you). In the process of submitting your name and email address, you'll have the opportunity to review and opt-in to other products and services, this is called co-registration. The same thing takes place during the purchase process as well, if you have ever seen offers that are somewhat but not completely related to the product you are purchasing, ones that you to sign up for, it's called co-registration.

Co-registration is a used by marketers, large and small to build their customer list. Business owners work with a broker to find sites with pertinent (or somewhat pertinent) information that will give them an opportunity to show their offer as well. As a small business owner, you can use co-registration to build your customer list at warp speed.

The idea behind co-registration is for website owners to maximize profit from their traffic through co-registration. Not only are they making a sale and collecting names for their list, but they are selling the opt-in records to you, the small business owner. It gives the person who wants to create traffic the opportunity to capture the names of the specific market by joining into a co-registration agreement with the site that already has traffic.

Small business owners or even Fortune 500 CEO's can both increase their traffic and sales through this type of marketing technique. And it's as simple as showing a logo and having an ad that displays your offer. As the purchaser goes through the process of buying, they will see your logo and add, probably together with a group of similar logo's and adds for various things, and they just go through and click on the things they are interested in.

Using a co-registrant is an opportunity to have your offer shown on another website. When the user sees your offer, they will click yes if they are interested. You've agreed, through a broker, to pay for a certain number of names, and receive them as per your agreement with that broker. The benefit of co-registration is that you can build an opt-in list almost overnight. You can gain 1000-2000-10,000 people opting in per week, as many as you want, you just buy the volume you are looking for.

Co-registration can be extremely effective and profitable, but there is more to it than meets the eye. It can also be very expensive. If you want to purchase 1000 names, you must know absolutely that you are going to be able to do something with those 1000 people. Unlike Pay-Per-Click, where you can test the ads, headlines, and the willingness of your customers to buy the products you are offering them, with co-registration you must know your market before you purchase the leads. If you don't know precisely who your market is and have a proven system in place, you can end up buying names that don't benefit you with a sale. Sure, you can place your ad on a site and entice them to click, but that doesn't mean they will become paying customers.

In addition you must have the marketing process working perfectly. You should have a high conversion offer in place, one that will speak directly to your customer. Craft your offer to compel your target market to action. Your offer should also sort out those people who are not your target market. You want to focus on the right people, the ones who will purchase your product. Craft the offer to exclude the people who won't buy, and include your target market - the buyers!

If you would like to learn more about co-registrants and many other marketing techniques, visit: www.6mprofits.com for a fee audio and a chance to become part of the 6m community.


Related Tags: traffic, increase sales, list building, income, web traffic, build list, co-reg, product sales

Jessica Dawn has been studying health & fitness for over 10 years. She received a bachelors degree in Kinesiology (exercise science) and is passionate about sharing the benefits of fitness with everyone she knows.

Jessica is a health & fitness expert who shares her passion for wellness through online writing and teaching. For a free 5 Day Fitness Mastery Course, visit: www.visfitness.com In this course, Jessica will show you how to develop a lifestlye of health, vitality, and fitness. She answers the quesions you have about life-long weight control and resolves the roadblocks you may have faced in the past. Jessica's information elimates the despressing cycle of yo-yo dieting and empowers you to stay fit for life, develop a healthy body and life-long weight control.

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