So you decided to start a business. You know it would be very profitable because it is the first of its own and the idea is still very fresh. You spent money on paid advertisements. You placed a big ad in front of your store, a half page in a daily, even advertisements inside the ladies' restroom.

But still after some time, you saw that it is still not working. You were able to get customers but you don't think this is enough. You know you can get more.

So you decided that there might be something wrong with what you are doing. You re-assessed everything you've done, every step you took. And you decided to retrace every step to verify where you have done wrong. And then finally someone opened your eyes and told you where you need to improve.

A customer commented that he was having a hard time in reading and grasping the expensive ads that you have painstakingly placed. "Its just all jumbled", he said. So you got his drift, in your want to provide all the details of your business, you flooded the advertisements with words. And then you finally realized why customers that you talked to asks lot of questions about information that you already placed on your ads.

Now you can do something about it. You decided to categorize your products and services, put it in a catalog. You went to a printing company that specializes in catalog printing. They helped you organize the services and group them. They even provided inputs on which words to choose to grasp the potential customers' attention on the information you wanted to provide.

They told you which needs to come first so that the list of every product and service that you offered would be in a very neat order that every customer would appreciate. They even told you which pictures you need to place on the catalog that would seize the customers' attention.

The printing company gave you the freedom in arranging the catalog they are just there to assist you. They want you to make it as personalized as you want. They only deal with catalog printing but they are also there to provide information you need.

They told you what they think would work well with the customers that you are targeting. They compared it with their other clients, what was effective with them. So you tried if it would work for you as well.

After a few months, it happened. Your business is now growing. Sure it is slow but you expected that. You know that it would still take time before everyone realizes that they need you.

And customers appreciate the catalogs. They were even able to get your services on the comforts of their home just by calling you up. And they can easily decide what they want because of the nice pictures that you placed. Thank heavens there is that nice printing company that specializes in catalog printing that is ready to help anyone in distress.