Search Engine Marketing Company Comes of Age
There was a time when no one knew what a search engine marketing company was. It was about ten years ago, when optimizing a website wasn't something most people were even thinking about yet. There were plenty of people who were beginning to experiment with it, and the term "search engine marketing" was used on the Internet for the first time in 1997, but it wasn't yet a trend.
In those early years, most people took care of trying to get their websites found by search engines through fairly simple methods like Meta tags and the most rudimentary search engine optimization on their main web pages. Soon, however, the search engines became much more intuitive, spidering complicated the ranking systems used by the major search engines and things got more complex. When search engines began penalizing for pages that were obviously geared more toward ranking than actual content, there was again a shift in how SEO was handled.
The Rise of Small Search Engine Marketing Companies
By the year 2000, there were hundreds of small mom and pop style search engine marketing companies that had sprung up. Their popularity rose rapidly as more and more companies realized that the complexity and stringent guidelines of search engine rules and spidering algorithms simply changed far too rapidly for them to keep up with in-house. Adding in the cost in both time and money of having an in-house employee researching, optimizing and writing everything from e-mail sales letters to web content, it was obvious that hiring an SEO company was more effective.
Soon these companies began specializing in a variety of areas, including pay-per-click, added-value content, hyperlink analysis and plenty of other types of marketing strategies particular to the Internet. With so many new strategies that changed on a daily basis, Internet-based companies began to rely more and more on the expertise of companies which did nothing else, and so could keep up with the always evolving industry changes.
Establishing Themselves as Experts
Around 2003-2004, there was another shift in the industry. Search engine marketing went corporate. More than one SEM company grew to such an extent that they became established players in the marketing industry and lost that cottage industry feel. These are the same companies that began a trend that continues today. They are taking fewer, bigger clients in order to make more money.
It's a strategy that makes sense for them, but it's left some smaller companies out in the cold. The reason is clear; more and bigger companies, including huge international ones, are now relying on SEO, which used to be the arena primarily of small to mid-sized companies. It is uncertain as to where that leaves the smaller companies regarding their SEO needs.
There are plenty of people out there willing to take on small businesses as clients; the problem in a market that has exploded like this is determining which ones are going to give you the best performance. You can find SEO copywriters who work independently, but they can't coordinate a complete marketing plan and generally don't have the research capabilities to steer you toward a comprehensive plan. Other companies may focus primarily on only pay-per-click and e-mail campaigns.
For the best performance, you want to find a search engine marketing company that provides you with a full menu of services on a monthly basis, including:
Search engine optimization
Thorough research & guidance
Link building programs
Lead generation
Pay-per-click consulting
Internet marketing tools
Great two-way communication
There's a final ingredient that can't be easily gauged but you can probably discern after a few conversations with a company you're considering hiring, which is integrity. There are companies that go above and beyond simply writing up SEO articles and sending them to you. These are the companies where you don't get lost in the shuffle. Look for a search engine marketing company that will develop a relationship with you and you've found a winner that will help you build you company's presence on the Internet to amazing levels.
Related Tags: search engine marketing company
Andy West is a freelance writer for Vertical Measures, a Search Engine Marketing Company that offers quality SEM services. For more information, visit http://www.verticalmeasures.com .
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Through Tracking
Online marketing isn't just about getting high rankings andnumerous hits on the search engines - The Perfect Spy
Think of your website as your business courier to theonline community. The rest of the world w - Boost Your Quality Score and Watch Your ROI Soar
What is Quality Score? Quality Score is Google's point system thatgrades how relevant your ad an - Internet Marketing Introduction
Many of you will ask your selves what is the power of strategic web Marketing, I will tell you what - Are You at Risk of Getting Banned by Google?
The Internet has become one of the primary media uses in the world today and people use this new dev - Search Engine Traffic Will Help Your Internet Business Explode
Starting and establishing any kind of successful business can be an enormous task and very challengi - Maximise Your Website Potential
Here are 10 tips that will help you make a good impression with your website:Custom DesignYou will n - High Search Engine Rankings And Black Hat Techniques
Black Hat techniques are unethical techniques that some web masters use to get their site to rate hi - 5 Ways to Market your Article
Like most online marketing methods, there's always more than one right way to get the job done. - Link Baiting with a Press Release
What is link baiting? Link baiting is narrowly focusing on a single piece of website content or
Most viewed articles in this category:
- Getting Your Website Traffic
Doing business successfully online is all about one thing. It's not about how good your website look - Can Meta Search Engines Gain A Substantial Foothold In The Search Engine Arena?
Most meta-search engines use similar technology and there are few differences from one to the next. - Beyond the Click-Ensuring your Interactive Marketing Dollars are not Wasted
In a recent survey, we found that a majority of senior level brand marketers are not confident that - Why Blogs Can Increase Website Traffic
Very few websites today, if any, can say that they have all of the traffic they want. Instead, most - 4 SEO Mistakes That Cost Your Articles Rankings
Although the internet is bombarded with articles, how many of those articles really get read? It's n - Improve your Search Engine Ranking
If you are an internet marketing novice, you are probably facing the seemingly impossible and somewh - Search Engine Advertising 101
Once you have become a network marketing business owner, you will find yourself in the same position - Effective Ways Drive Traffic to Your Website
There are many effective ways to drive traffic to your site. Here we will examine a few of them. - Mobile Search Market
Mobile internet and mobile search is gaining ground. While surfing is inconvenient, many people are - You Definitely Need Search Engine Ranking Services
If you already have a business website, you probably know about SEO. Hopefully, you are getting the