Attract New Clients with Giveaways
One of the oldest and most successful ways to attract new clients is to give away something for free.
Whether you are a chiropractor, a large hospital, or a copywriter, giving away information (for no charge) about something your prospective clients find interesting is a great way to begin the lead generation process. Think about offering a free report, consultation, trial offer, seminar, or a free half hour of your services. This allows prospects to get to know you without risk. There are no strings attached, no sales involved, no hint of further contact - just a chance to learn about something they're interested in.
Imagine your sales funnel. You start with a sea of heads. They all look the same; nothing really distinguishes one from the other. However, you've written a free report, or offered to do an inexpensive seminar and suddenly, a few heads start to pop up above the others to find out more. They're poking their heads above the crowd so you can see them.
Will all of the heads that pop up buy from you? No, not all of them, but this group, the group that's poked their head above the rest, have shown some interest in what you have to offer and are worth spending your marketing energy on.
What should you do once you've identified these interested people? You should spend your marketing energy earning their trust and attention. You might even offer them something else for free. And something else after that if you need to. Move them to the next level in your marketing funnel.
Some experts say that before a prospect becomes a client they may need anywhere from three to nine free things before they actually purchase from you. This is what I like to call the "courting time." Prospects are gathering information about you and right now, much of it is intangible. They may be trying to decide if they agree with what you are saying. They may be trying to decide if they trust you or if they like your personality. Do they agree with what you stand for? Do they like you enough to have you treat them? Do they want to get to know you better?
The best way for you, as the doctor or hospital, to earn the prospects trust is to be yourself. Speak in your own words, say what you really believe, do what you do best. The right clients will come to you. But, you have to get in front of them first. And one of the best ways to attract the right client is to offer them something for free. And then offer them something again. Let them get to know you without taking a risk. You are not trying to sell them something, you are just letting them know a little bit about yourself.
Related Tags: market, marketing, attract new clients, marketing funnel, free offers, new clients, attracting clients, get new clients, kelly robbins, give away products, build rapport with potential customers, easily attract clients, marketing to potential clients
Author of Healthcare Copywriting Secrets Revealed, Kelly Robbins is an award winning copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 critical things you must know when writing for the healthcare industry" - info@KellyRobbinsLLC.com or 303-460-0285. Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a
