WHY RANKING HIGH IN SEARCH ENGINES IS CRITICAL TO YOUR ONLINE SUCCESS
- Date: 2007-02-13 - Word Count: 500
Share This!
SEARCH ENGINE OPTIMIZATION METHODS FOR GETTING TO THE TOP
Millions of searches are performed everyday on the most popular search engines the web has to offer. Here's the question. If someone is searching for your product or service, where does your website rank? Think about how you perform searches. Do you bother to look past the second or third page? A lot of people don't bother to click on anything past the second or third link. The key benefits of having your website show up first in a search are obvious. The higher up your site is, the more people will go, and the more people will buy. The best way to get your website to the top of the list is with search engine optimization. There are certain specifications your website must meet and comply with to get the best positioning within search engines.
Search engines need to know exactly what your site is about in order to index or rank it correctly. Keyword research is huge for your website's content. You have got to know what people are searching for and how they are searching for it. There are several websites like seobook.com that can help you find this information. Once you have a list of keywords people are entering into search engines, you can begin to use those keywords to help sell your site.
Search engines crave content. If your site doesn't have enough content the search engine may not be able to determine what your site is about. Also, within your site's content, remember to continue using specific keywords relevant to your products and services. Spread keywords throughout your site in different areas. Use them in headings and subheadings. Use them in creating an opening paragraph for your site. Keyword placement is critical for optimization.
Avoid broken links, temporary redirects, and poor navigation structure throughout your website. Problems like these can cause search engine spiders to avoid your site and drop your ranking. Be sure to use unique and relative titles to name each page. Replace vague wording with specific terminology relative to your business and provide accurate descriptions in meta tags. By following those simple to implement strategies - you're on your way to getting closer to the top!
Plus, you'll be getting highly qualified customers wanting to buy what you sell. Optimizing your site no only makes it easier for search engines to read and understand - it also helps your visitors, too! If the user cannot navigate through your site to find what they want, they're exiting the site, plain and simple. Search engine optimization will get your site the best placement with all of the best search engines, more qualified users, and more sales.
#####
About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.
Millions of searches are performed everyday on the most popular search engines the web has to offer. Here's the question. If someone is searching for your product or service, where does your website rank? Think about how you perform searches. Do you bother to look past the second or third page? A lot of people don't bother to click on anything past the second or third link. The key benefits of having your website show up first in a search are obvious. The higher up your site is, the more people will go, and the more people will buy. The best way to get your website to the top of the list is with search engine optimization. There are certain specifications your website must meet and comply with to get the best positioning within search engines.
Search engines need to know exactly what your site is about in order to index or rank it correctly. Keyword research is huge for your website's content. You have got to know what people are searching for and how they are searching for it. There are several websites like seobook.com that can help you find this information. Once you have a list of keywords people are entering into search engines, you can begin to use those keywords to help sell your site.
Search engines crave content. If your site doesn't have enough content the search engine may not be able to determine what your site is about. Also, within your site's content, remember to continue using specific keywords relevant to your products and services. Spread keywords throughout your site in different areas. Use them in headings and subheadings. Use them in creating an opening paragraph for your site. Keyword placement is critical for optimization.
Avoid broken links, temporary redirects, and poor navigation structure throughout your website. Problems like these can cause search engine spiders to avoid your site and drop your ranking. Be sure to use unique and relative titles to name each page. Replace vague wording with specific terminology relative to your business and provide accurate descriptions in meta tags. By following those simple to implement strategies - you're on your way to getting closer to the top!
Plus, you'll be getting highly qualified customers wanting to buy what you sell. Optimizing your site no only makes it easier for search engines to read and understand - it also helps your visitors, too! If the user cannot navigate through your site to find what they want, they're exiting the site, plain and simple. Search engine optimization will get your site the best placement with all of the best search engines, more qualified users, and more sales.
#####
About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.
Related Tags: seo, internet marketing, search engine marketing, serp, search optimization, natural search, results pages
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Genuine Ways To Promote A Website
Internet is overloaded with millions of websites on different topics and subjects, here being notice - Simple Ways To Promote Your Website
Website promotion is the conjunctive outcome of Business, Customers and Internet. The best web promo - Seopressor Review Wordpress Plugin
Yes, a different SEO tool that can do everything including washing your old dirty laundry and bring - Japanese Seo - Break Into The Lucrative Japanese Market
Are you looking to drive traffic to your website? Do you want to successfully cater to the Japanese - Search Engine Optimization: Constantly Changing
There are plenty of cheaters out there who find ways around just about everything Google sets up and - Local Seo - What It Is & How To Use It Successfully In Your Search Strategy
Local SEO. Do you really know what it is? It's a term you often hear thrown around at parties by guy - Overview Of Pay Per Click
Pay per Clicking (PPC) advertising is a form of online marketing that drives targeted leads to your - Use Blog Commenting Service For High Traffic
You must be visiting to internet in your day to day life, and must be coming across different types - Professional Link Building Services Improving Search Engine Ranking
If you have collected all the needed facts about link building and its services then definitely you' - Link Baiting And Link Building Techniques
Search engine optimization is a very vast field, it contains many terminologies and techniques. Link
Most viewed articles in this category:
- Google Adsense Best Ads Placement
There are lots of stratigies, and ways of thinking, and I guess all of them has been tried at some p - Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensur - Social Media Optimization Gives you Online Business That Extra Boost
Social media optimization is nothing but the various methods that are utilized for making a site eas - Google PageRank Update Analysis
For those of you not yet aware, Google is currently updating the PageRank they are displaying in the - Common Search Engine Optimization Misktakes and Solutions
7 Search Engine Optimization Mistakes and SolutionsTo many websites, webmasters discover that major - Search Engines Secrets - Easy To Follow
1) Before you start, you must find the right keywords. If you optimize your WebPages for the wrong k - Keywords and Keyword Density
One of the best ways to insure that your site is being properly designed is to insure that keyword d - How you Can Make Money With Google Adsense
Google adsense is an advertising program that can help you earn lots of money from advertising, if u - The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Ent - SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of the