As an Internet marketer, you will always have two huge problems to solve:

1. You will always need new products to sell, both on the front-end to new customers and on the back-end to existing customers.

2. You will always need more content for your websites, newsletters, blogs, and products.

Successful Internet marketers know they make the most money by focusing their time on marketing activities, especially since tedious day-to-day tasks like creating websites, writing newsletters, and writing eBooks can easily be outsourced.

Acquiring products to sell on the Internet without having to create them yourself can be easy. After all, there are thousands of affiliate programs that you can market and thousands of products available with master resale rights. But eventually you realize that you need your own products. You need to build up your reputation. You need to build your brand.

And to market your products, you need content. Though sometimes people search to shop, more often they search for information, for content. You need content in the form of web pages, articles, blog entries, and newsletters all focused around each niche that you are marketing to.

It is at this point that many Internet marketers either partner with someone who loves to create content and products but is terrible at marketing or they turn to outsourcing services such as Elance to find ghostwriters. But there is a simpler and far more cost effective alternative... private label rights, often called "PLR."

With resale rights, you can resell a product and keep 100% of the profit, but you cannot modify the product's content or claim authorship. This means you are actually building someone else's reputation and business instead of yours.

Private label rights are different. Of course the private label rights can differ from PLR product to PLR product, so always read and follow the license, but usually you can claim authorship of private label rights products and modify them in any way. For example:

- You can add content

- You can delete content

- You can move content around

- You can merge content from multiple private label rights products or PLR articles

- You can split eBooks with private label rights into articles for Web pages, newsletters, and blog posts

- You can create eBooks from articles with private label rights

- You can update older PLR content to include the latest developments on a topic

- You can add your affiliate links or links to your websites into eBooks, articles, Web pages, newsletters, and blog posts created from the PLR content

- You can create products to sell

- You can create products to give away as promotional items or bonuses

It's easy to see how private label rights can solve two of your biggest Internet marketing problems. With private label rights products, you can always create unique new products to sell to your new and existing customers. PLR products will also provide you with a continuous stream of unique content for your websites, newsletters, and blogs. Private label rights products allow you to build your reputation and your business.