Make Sure The "A Game" Is In Place
To insure a seamless event we always brief the celebrity days before the event with a little cheat sheet. Many times we create a script for them to follow, especially if any type of voice recording is involved. We want the celebrity endorser to know what to say but we also want them to sound convincing, compelling, in control, and knowledgeable.
Because we typically deal with retired male athletes, we are careful as to what condition they arrive to the event. Many years ago we had some of the most famous athletes in the world show up in such a state of "having to much fun" that it was hard for us to not want to go jump off the nearest bridge! The worst part of the whole experience was they did not care. I can remember a few times having to practically carry the athlete out to the event. Now, with experience, those days are long behind us. The only reason we bring this up is that not everyone who is a celebrity endorser "clean and sober". Just make sure in advance you know and understand the person you are dealing with extremely well. It can only be to your benefit.
The "A Game" is the only way to play, just make sure prior to stepping up to the plate that you have everything in line. It always pays to be over prepared.
To be honest most of those days are behind us. Most of the older guys have cleaned up there act or just gotten to old for the game. That for sure is a positive if someone is looking at a retired athlete over a current athlete.
Related Tags: branding, promotion, advertsing, publicity, celebrity, signature, paid, athlete, endorser, useof, outofthebox
Copyright © Ron Tyler 2007
Ron Tyler is a principal in TylerMarketing and the creator, along with a few other folks of the SuperBlog concept. Ron and his group have made a number of high level presentations using the SuperBlog as the media distribution alternative, with excellent results. The group will be rolling out its first SuperBlogs in April. The SuperBlog is a multi media concept created to solve the ever present problem of media communications and the shrinking opportunities for media placement in traditional channels. Ron can be contacted directly via email at rtyler51@comcast.net.
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