Keys to Creating a Solid Backlink
Many times your site will get backlinks without you asking for them. This article doesn't go into those kinds of links. Instead, we focus on the links you can control and specifically request.
Additionally, this article doesn't go into backlinks from paid advertising like Google ads. Those kinds of links often don't carry much value in the eyes of search engines.
A solid backlink has three components.
By "solid," I'm referring to a backlink that not only brings you traffic from someone clicking it but also brings the added value of enhancing your search engine rankings.
The three components are:
1. Choose good places to put links
2. Make it scrumptious for search engines
3. Make it irresistible to prospects
1. Choose a good place
There are a limitless number of web sites you can get linked from. They can range from general web site directories to coaching organization web sites to individual blogs.
Here are the main things to consider: First, put your link in front of your target audience. Request backlinks from web sites that have the same target audience as you.
Next, choose web sites that are credible.
When credible web sites link to you, search engines will recognize it. They will give your site more "worth" and higher rankings.
For example, a link from a "quick and easy to set up" web page at myspace.com won't be as valuable as a link from the home page of the "well established" msn.com.
Thirdly, place your link on web sites that get a lot of traffic as opposed to web sites that get very little traffic.
BUT ... keep in mind that web sites with low traffic can be valuable if their audience is the same is yours.
Finally, choose web sites that display your link prominently.
Take a look at where your link will be positioned on the page. A link at the top of an easy-to-view web page is better than a link at the bottom of a long-and-busy page.
It's better because it will get more clicks and search engines give more "kudos" to links towards the top of a page than at the bottom, generally speaking.
2. Make it scrumptious for search engines
How?
First, use simple text links when you can.
Simple text links are the most commonly used links on the Web, and are characterized by underlined text in a different color (usually blue) than surrounding text.
Text links are good because:
They are very easy for search engines to find and follow. This makes it easy for search engines to put into their database. It's easy for search engines to identify the keywords to associate with this link. This helps your rankings for those keywords.Other links like image links, Java-Script links, Flash links, or dynamic links are less ideal because they are tough to follow and are often associated with S-PAM-mers.
Next, put your main keywords in your text link. Putting your web site's keywords in your text link will boost your web site's ranking for those keywords.
Lastly, you will often be allowed a description with your link to further explain your web site. This description text is also a good place to put your keywords.
3. Make it irresistible to prospects
So far we have discussed how to please the search engine. But if we can't make the link attractive to the people who see it, we are missing out on good traffic.
Here' are some tips to maximize clicks on your backlink:
Get the main benefit or main problem you solve into the text around the link in readable sentences. Offer something fr*ee to motivate people to click your link. This can be an article, report, assessment, newsletter, ebook, etc. Keep it simple, direct and easy to read. Don't jam keywords around the link. If your backlink will be on a page with other competing coaches, then be sure to emphasis how your services are different to make you stand out.An example.
Here's a listing of executive coaches from DMOZ:
dmoz.org/Business/Management/Consulting/Executive_Coaching/
On this page you will see links and descriptions.
This directory is good because it has text links and you can also provide a keyword rich description to help your rankings.
Also notice how this page is long with a lot of listings. It can look like a big blur. About the only motivation to click is a fr*ee consultation. How about a fr*ee article specifically discussing something interesting that one could download right away?
Let's wrap up …
Keep in mind these three keys …. choose a good place, make it scrumptious to search engines, and make it irresistible to visitors. Doing so will make your backlinks solid anchors that drive potential clients to your site.
Now you know why backlinks are good and how to write one.
Source: Free Articles from ArticlesFactory.com
Related Tags: to, a, creating, solid, backlink, keys
Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website.
Get your FREE report and FREE newsletter to help you build a practice full of clients. www.CoachingSitesThatWork.com Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Things To Know About Getting Visitors To Your Website
You Must Get Targeted Traffic To Your Business Website, Paid or Free.Let's face it! Without traffic - Website Designing :better Buck Up For Better Conversion
Slow and steady wins the race. Is it? It may not be true for the realms of offshore web designing. W - Know Basics Of Websites Before Designing Website For Your Specific Needs
Present is the age of internet and without having an online identity no organization or firm is comp - Web Design Methodology
Since the budding of the internet the use of web has been increased by leaps and bounds due to boomi - Indian Php Developers Is Cost-effective Web Development Solutions
PHP is an open source programming language which is used to create customized web development soluti - Why A Logo
Pictures are a powerful medium of communication; they tend to stick with us. You could forget a line - 8 Common Web Development Mistakes To Avoid
When you are ready to start with your online business the first thing which comes in front of you is - Web Design- The Window To A World Of Success
It can take your business to the international level in a quick and easy way. Your website can take - Only Basements - Perfect Basement Design Ideas In Ottawa And Montreal
An idea can change our lives. Any idea which is constructive offers great benefits. It can be anythi - A Premium Website Helps In Creating Charisma In The Web World
Websites play a very important role in the advancement of a company. It is your website that forms a
Most viewed articles in this category:
- Why Custom Logo Design Matters-Are You Satisfied
Why custom logo design matters With so many companies competing for the same clients, it's becoming - Internet Web Page Design
Internet web page design is something we must master if we are to build a successful internet busine - Is your website innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. Al - How to Get Profits from Your 404 Page not Found file.
"'Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..."This - The Psychology of Web Surfers
Here are some things you should know about web surfers: They are busy They - Advantages of an Online Site Builder
There are numerous choices when it comes to building web sites. One of the first choices you will ha - How To Create Clear Web Site Graphics (Part 2 of 2)
Web site graphics can spice up your web sites and increase stickability if used correctly.In this ar - The Title An Accurate And Descriptive Summary
It's the little things that count. The obvious and most times overlooked are usually the most import - How To Create Clear Web Site Graphics (Part 1 of 2)
Clear web site graphics can spice up your web sites and increase stickability if appropriately used. - Building Community Websites Equals Success Online
In this article I will discuss how important is it to build community websites rather than straight