Marketing Mistakes Small Business Owners Make
"
Who hasn't had a typo in their marketing materials - a wrong phone number, or "Call not" anyone? Of course, you know that proofreading can easily fix these problems. Proofreading is an important part of the marketing process. From addresses on label printing to your billboard text, everything needs to be proofread. That's a fundamental mistake that many small business owners make. There's just not enough time to catch the little stuff, right? But those little things are what make your marketing materials bomb.
There are some other important marketing mistakes that many entrepreneurs make, too. Here are the top three:
Mistake #1: Thinking that marketing is something you "do."
Generally, when people think of doing some marketing, what they're actually referring to is publicity - things like direct mail, flyers and print ads. Publicity is just one part of marketing. Marketing also includes the attitudes of your customer service staff, your pricing, policies and more. It's everything you do to attract customers to your business.
Mistake #2: Focusing too much on you.
It's great to be confident about your product and business, and to think you have the greatest product out on the market. Actually, if you don't think that, it could be a problem! But, just because you think you are great doesn't mean you need to tell people what you think of your great product. People could care less what you think - they want to know about your great product as it pertains to them.
You need to connect with your customers by telling them how your product will benefit them. You can't convince people to buy your product until you connect with them. Benefits are the best way to connect with them - plainly tell your customers how your product will benefit them or solve one of their problems.
Mistake #3: Not differentiating your company from your competition.
A lawyer is a lawyer, right? They basically have the same services and they all wear suits. But in a way, it can be a good thing if you are similar to your competition - this makes even the smallest difference have a big impact on your business.
Think about identical twins. The first thing people do when they see them is look for the smallest difference to tell them apart. That's what your prospects will do when they compare you and your competition: look for the smallest difference.
If you're having trouble finding something to differentiate yourself from the competition, start by making a list of your points of contact with your prospects and customers. Your points of contact include your business card, invoice, Web site, brochures - basically anything that you use to communicate with your customers. Then compare your points of contact with your competitors - how can you make yours look radically different? Or, you can use different points of contact than your competitor to get prospects' attention.
If you avoid these three mistakes, plus proofread all your marketing materials, you'll be well on your way to a successful marketing campaign.
"
Related Tags: label printing
Visit this site for more information on label printing
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Current Affairs Articles - Obama on Ground Zero Mosque: Rights for Muslims, Tough Luck for Americans
Only a few short months after snubbing the National Day of Prayer President Obama continued his war - Spiritual Articles - After Armageddon
When we look back through the smoke filled skies of a nuclear winter where all is gone except the fe - Current Affairs Articles - America and the Doctrine of the Last Chance
The History Channel cooks up a nice pot of Nostradamus and eschatological soup with their multi epis - Video Games Articles - A better way to get the most value for your used games.
As players, we usually trade-in our used games in store (Gamestop/EB) and buy used ones from them. - Business Articles - Know About Different Benefits of Sharepoint Administration
Share-point is a platform where people can work together very easily. By using sharepoint administra - Current Affairs Articles - Obama Courts Latino Votes at Arizona's Expense
Every time the President speaks, makes another appointment or ramrods a new bill through the democra - Spiritual Articles - Are You Religious Bigot? Take the Quiz!
This quiz is for fun, and although some of the questions will make you stop and think, please don't - Import - Export Articles - How to get Windows XP driver updates-5
Getting driver updates for an individual's laptop or computer with Windows XP operating system const - World News Articles - HGH Facts - Health benefits and also Side Effects for HGH
Human growth hormone is really a normal occurring hormone that's made within the body which controls - World News Articles - Finding A Thinning Hair Treatment That Works
Trying to acquisition a abrasion beard analysis that re-grows new affection beard is appropriate up
Most viewed articles in this category:
- Doughnut Hole Expected to Grow
A recent report in the USA Today, reported that the gap in the current Medicare coverage commonly re - Human Globalization
Activity in the sense, the central component of globe, we humans have been showing activeness bo - Writing Abilities Development
It has been proved that writing abilities can be developed together with inspiration. A thought - Snowboarding Tricks 101
I like the floating feeling you get on quarterpipes, it feels like you're hanging in the air and you - Russian Expansion To The Middle East
The period of the Cold War created an excellent opportunity to expand Soviet Union influence. On - Girl Tattoos Tell You Lots About The Girl
How often, when admiring girl tattoos have you said - It suits you? It happens a lot with girls - How to support charities In your Local Area By Getting Involved
Charities are created to help people find ways of dealing with situations that can't be solved i - Christian Sex - 7 Barriers to Fulfilling Married Sexuality
Many Christian married couples have yet to experience a fulfilling sexuality. Yet, it is an essent - Tales of New York
A Bronx Tale deals with bringing up children in a big city, dangers of gangster life, and stereo - Universal Civilization
Early civilizations of the world were divided and isolated by geographical locations and boundar