The Prime Goal of a Fund Manager is to monitor and manage the securities (in the form of stocks, bonds amongst others) to meet the investment goals and objectives of the customers (investors). The services include financial analysis on the investments, the assets that are invested upon and the stocks selected. The plan and strategy that is implemented is also to be closely monitored so that in the longer run, risks on loosing out on major dividends can be avoided. A certified company investment advisor should conduct an assessment of each client's individual needs and risk profile. The advisor then recommends appropriate investments. The art of managing investments is an important aspect in it's own right and involves a lot of money at a single moment taking care of trillions of dollars, euro, pounds and yen and other major Global economies.

The budget of an investment management firm directly depends on the Asset Allocation that is made by the Fund Manager for the investors. Asset Allocation involves a lot of money at stake at a go, because at one time you are investing one more than one commodity. Moreover Asset Allocation has more predictive power than the choice of individual holdings in determining portfolio/investment return. The real test and skill proof of a Fund Manager truly lies in handling asset allocations and individual investments separately so that the competition that the investment faces from other competing funds is handled with care. Another important factor that a Fund Manager has got to take care of is the diversification in assets once an investment is being made. It is always advisable to investors to invest in more then one commodities at a time. A fund does fluctuate and varies with market conditions, so if an investor looses out on the dividend from one investment he has the other to gain from. As it is people investing in Mutual Funds do gain from long term returns.

There are numerous ways to invest in a Fund. It depends upon the risk you are willing to undertake and your expected dividends from your investments. Fund performance is the main test of fund management and for the investment management firm as well. In order to be sure that fund they are monitoring, the firm measures the performance of each fund they are managing. The performance of a Fund shouldn't be decided on the returns provided alone, as there are several other factors associated with it. Whether the return was worth the risk taken, Performance of the fund compared to their competitors and and finally whether the portfolio management results were due to luck or the manager's skill. A Fund Manager is hence compared to God when it comes to Mutual Fund Investments.