Inviting Participation: Making Art Workshops Fun
The major thing about opening up an art workshop center is generating enough interest to make it lucrative. Having a grand opening will definitely pull in some visitors and create quite a stir for the first day and a few days after. But, what do you do then when the dust settles and all you have are a handful of loyal students? There are plenty of low-cost ways to get the word out to keep people coming.
An art display of your students' best work is often a great way to show people that your methods work. Even on display, you might want to place before and after works of art from your students. That takes planning ahead and you should let your students know. When they first start studying art with you, you should have them do their best on a canvas and then keep it for their profile. They will take great pride in that first piece of art especially when they see how much they have improved.
Once you have a great sample of works from your students, it's time to put them on display. There are plenty of community places that might not even charge for the space if you shorten your time to a day or a few hours. A perfect place is a downtown mall, a high traffic downtown park area or a city street. Call the city clerk and find out what you have to do in order to get the space for a few hours. People love artwork and they will certainly stop to look. When they find out that you run an art workshop, let them know that they can feel free to come and browse your center any time.
Running a contest isn't as hard as you think. In fact, it pays for itself. You might have to put some upfront money out for a little advertising. But, your gifts will do the talking for you. You can offer a few free classes or some art products like an easel. All gifts are to be picked up at your art workshop center. How does a contest pay for itself? Well, that's elementary.
A low fee for contestants will pay for the entire contest and the advertising, especially if you make everything center around your art workshop center. Contestants have to bring their entry artwork to the center with their entry fee. You can even have them present when you choose the winners. All prizes are to be picked up at the center. And your grand prize can be a few art classes free or an entire course if that's what you offer. You should have enough prizes to include everyone. You don't want sore losers walking away unhappy. But, if you are intuitive, you can find a way to cover all of the expenses with very little money. The contest fees should be able to cover it all.
Most people set a marketing budget for their business and they never go outside of the normal advertising practices. They might have an advertisement in the yellow pages, an ad in the newspaper and a few commercials run on the local channel. But, they never reach outside of that same audience. Coming up with new ways to get the word out about your art workshop center will definitely tap new audiences and fun always invites participation.
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An internationally known artist as well as a mother of six, Rivky Shimon founded Rivky's Art Workshop in New York. Rivky's step-by-step method for teaching children how to create and enjoy art has earned high praise from students, teachers and parents alike. Through her new training series, Rivky plans to teach artists from across the country how to duplicate her success. Not only to ensure that art education remains a vital part of every child's life, but also to enforce the reality that "The Rivky Method" tm works the same magic for adults as well.
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