Learn the Art of Organization With Digital Asset Management
Some say that digital asset management is the art of organization. For companies with overflowing databases of information, the right digital asset management solution not only streamlines business processes, it’s also a way to increase profits as well as stay ahead of the competition. Top digital asset management solutions which include XML content server platforms with enterprise search enable businesses to reuse content already created and stored in a huge contentbase, once buried deep within the system.
Businesses can increase profits with digital asset management in two ways: first, since everything is organized and finally searchable using enterprise search, businesses can save time, which equals money, by being able to quickly search for the smallest piece of code or footnote within milliseconds. Previously, hours of man power was necessary to recreate something that was possibly created previous or similar, but would have taken longer to locate it. Secondly, since the text and code or images or charts are already created, they can be reused to create new products fast and create double the profit, not possibly feasible before.
Large publishing houses as well as medical journals are two examples of types of organizations that use digital asset management solutions to organize and streamline their business processes.
For example, the large publishing house, O’Reilly Media invested in a digital asset management solution that was built on top of their enormous contentbase and enabled users to pay a monthly fee for invaluable information. Professors, students and other researchers celebrated O’Reilly Media for making this valuable information accessible via the Internet and eliminating the need to check out the equivalent from the library which would add up to several textbooks worth of information. Only, the textbooks would also include several other similar topics a person would have to skim through in order to find what they were looking for. With O’Reilly, visitors can use a high speed XQuery engine to search images, text, music and more with in their new digital asset management system.
Recently, St. Mary’s Hospital of Madison, Wisconsin invested in a new digital asset management system to support their latest marketing and public relations endeavors. With their new digital asset management system, St. Mary’s Hospital suddenly had digital media, print photos and rich-text on-demand making a once tedious job almost effortless.
Several other types of organizations have invested in digital asset management solutions to speed up workflow, create bigger profits and prove that even organization can be considered something along the same lines as art.
Related Tags: digital asset management
About the author : Melissa Peterman is a web content specialist for Innuity. For more information about Digital Asset Management go to Mark Logic.
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