How To Build An Opt In List And Your Business
- Date: 2007-02-22 - Word Count: 825
Share This!
In any kind of business, marketing is such an important tool
in the growth and development of a business or any kind of
financial venture.
For this reason, even with the technology that covers
online businesses, still, it need highly revolutionized and
very effective marketing strategy in order to boost their
productivity and sales.
Basically, since the advent of the Internet, people started
to flock this new medium of information without even
knowing its fundamental principles, how it works, things
that are needed to survive in it, etc. Many people
literally bombarded the Internet thinking that life would
be a lot easier if they will invest on online businesses.
Indeed, it is a well-known fact that you can find money
online, but only for those who know their way around and
employ the best marketing strategy there is online.
What people do not know is that online marketing does not
have to be very complicated. It just needs the right stuff
to keep you going.
Take for example the use of mailing list, particularly opt
in list. Before, no one ever dare to use opt in list
thinking that it will not do any good for their business.
Most entrepreneurs think that building an opt in list is
just a waste of time and money. What they do not know is
that, according to the "golden rule of the Internet," money
is in the list.
It has probably been mentioned before, and is worth
mentioning again, money is really in the list.
Why? Because with opt in lists, you get to keep your readers
on the hook by providing them with information, promotion,
and other campaigns in order to entice them to buy again
from you.
Basically, opt in lists are lists of email addresses of
customers with their consent. This means that after the
customer had closed the transaction in a particular web
site, there is an option on whether or not they wish to
subscribe to the mailing list of the online business for
any future promotions, newsletters, or campaigns that they
would like to be informed of.
And because it is an option, the customers are not compelled
to provide their email addresses to the web site. Plus, the
web site owners will not be accused of spamming because
emails that will be sent to the customers have the consent
of the customer.
Creating an opt in list can be very beneficial to your site.
In fact, it has been proven that in the two-step concept
of selling, follow-ups are important to sustain the
interest of the consumers. The other step is to obtain the
interest of the buyer.
Hence, in order to sustain the interest of your buying
public, it is best to create an opt in list so that you can
always give your buyers the chance to remember your
products, your business, and your services, in which they
have been satisfied with.
To know more of the advantages of creating an opt in list
for your business; here is a list that would tell you the
reasons why it is beneficial.
1. Opt in lists are the business' most valuable asset
If you were to ask the owners of some online business about
their most valuable asset, they will tell you that it is
their opt in list. This is because opt in lists are
customers' lists that can provide higher probability sales
in a more consistent and stable condition. Because with opt
in lists, all you have to do is to follow up orders or
sales through promotions and ad campaigns.
2. It is always available
The best thing about opt in list is that it never grows old.
As long as your customer needs something to survive, your
contact with them will never grow old. This means that you
can always have a fresh, new transaction wit them every
time you inform them that you have new products or
services. Every transaction is a new way of increasing your
sales. Simply put, no opt in list = no sales (at the most).
3. Bigger opt in list would mean bigger profits
The more customer's names and email addresses you have on
your list, the more chances you have in increasing your
online sales. Every name, every email address can be worth
a hundred dollars that can be accumulated with each
transaction
Hence, the bigger your list, the more money you will have.
Boiled down, opt in lists are not just ordinary mailing
lists. It is the very core of an online business' existence
and survival. That is why for people who value most their
businesses, they extend the same value they give to their
opt in list. No wonder why most people regard it as the
best partnership available online.
Resource box:
Dencho Denchev understand that email marketing is one of the
most effective marketing methods. Communicate with prospects
and cultivate your list without perfect autoresponder is
impossible. That is why he is created for everyone:
http://adtrack.trafficwave.net/t.pl/20920/107036
in the growth and development of a business or any kind of
financial venture.
For this reason, even with the technology that covers
online businesses, still, it need highly revolutionized and
very effective marketing strategy in order to boost their
productivity and sales.
Basically, since the advent of the Internet, people started
to flock this new medium of information without even
knowing its fundamental principles, how it works, things
that are needed to survive in it, etc. Many people
literally bombarded the Internet thinking that life would
be a lot easier if they will invest on online businesses.
Indeed, it is a well-known fact that you can find money
online, but only for those who know their way around and
employ the best marketing strategy there is online.
What people do not know is that online marketing does not
have to be very complicated. It just needs the right stuff
to keep you going.
Take for example the use of mailing list, particularly opt
in list. Before, no one ever dare to use opt in list
thinking that it will not do any good for their business.
Most entrepreneurs think that building an opt in list is
just a waste of time and money. What they do not know is
that, according to the "golden rule of the Internet," money
is in the list.
It has probably been mentioned before, and is worth
mentioning again, money is really in the list.
Why? Because with opt in lists, you get to keep your readers
on the hook by providing them with information, promotion,
and other campaigns in order to entice them to buy again
from you.
Basically, opt in lists are lists of email addresses of
customers with their consent. This means that after the
customer had closed the transaction in a particular web
site, there is an option on whether or not they wish to
subscribe to the mailing list of the online business for
any future promotions, newsletters, or campaigns that they
would like to be informed of.
And because it is an option, the customers are not compelled
to provide their email addresses to the web site. Plus, the
web site owners will not be accused of spamming because
emails that will be sent to the customers have the consent
of the customer.
Creating an opt in list can be very beneficial to your site.
In fact, it has been proven that in the two-step concept
of selling, follow-ups are important to sustain the
interest of the consumers. The other step is to obtain the
interest of the buyer.
Hence, in order to sustain the interest of your buying
public, it is best to create an opt in list so that you can
always give your buyers the chance to remember your
products, your business, and your services, in which they
have been satisfied with.
To know more of the advantages of creating an opt in list
for your business; here is a list that would tell you the
reasons why it is beneficial.
1. Opt in lists are the business' most valuable asset
If you were to ask the owners of some online business about
their most valuable asset, they will tell you that it is
their opt in list. This is because opt in lists are
customers' lists that can provide higher probability sales
in a more consistent and stable condition. Because with opt
in lists, all you have to do is to follow up orders or
sales through promotions and ad campaigns.
2. It is always available
The best thing about opt in list is that it never grows old.
As long as your customer needs something to survive, your
contact with them will never grow old. This means that you
can always have a fresh, new transaction wit them every
time you inform them that you have new products or
services. Every transaction is a new way of increasing your
sales. Simply put, no opt in list = no sales (at the most).
3. Bigger opt in list would mean bigger profits
The more customer's names and email addresses you have on
your list, the more chances you have in increasing your
online sales. Every name, every email address can be worth
a hundred dollars that can be accumulated with each
transaction
Hence, the bigger your list, the more money you will have.
Boiled down, opt in lists are not just ordinary mailing
lists. It is the very core of an online business' existence
and survival. That is why for people who value most their
businesses, they extend the same value they give to their
opt in list. No wonder why most people regard it as the
best partnership available online.
Resource box:
Dencho Denchev understand that email marketing is one of the
most effective marketing methods. Communicate with prospects
and cultivate your list without perfect autoresponder is
impossible. That is why he is created for everyone:
http://adtrack.trafficwave.net/t.pl/20920/107036
Related Tags: marketing, free, sales, net, create, autoresponders, customers, letters, manage, autoresponder, offers, lists, targeted, personalize, unlimited autoresponders, track
Dencho Denchev is a successful writer from Bulgaria. He working as a electrical engineer and have 24 years career. He love fishing. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t