Search engines are the Yellow Pages online business. You can pay to advertise your company through a pay-per-click campaign, or you can create an interesting, useful site that the needs of a target group of customers and then wait for the search engines and Internet to do the work for you. Serious business owners do both.

Pay-per-click advertising

Pay-per-click advertising is a great opportunity for companies to attract traffic and their names known, while they wait for search engines to find and crawl their sites. Pay-per-click advertising is much like renting a billboard for your business: Prime real estate positioning costs more. The entrepreneur creates the pay-per-click ads, and they appear under the section sponsored results of a search engine search results. The search engine displays these results clearly visible and so, depending on the amount of money bid by the ad-owners for a given keyword.

If you sell digital cameras, the most popular keywords for your ads would most likely be "digital cameras" so that the competition for that keyword would be hard. Each candidate offers a certain amount of money, usually a few cents to a few dollars, which must be paid to the search engine each time a user clicks on the ad for the business. The highest bidder gets top position in the search engine search results.

Pay-per-click keyword positioning is constantly changing. You can outbid your nearest competitor for your keyword today, but he can outbid you for the rest of the week. Some business owners choose to employ a pay-per-click management service to handle their PPC campaigns for them and others enjoy the "hands-on experience.

Organic search engine results

Organic search results are those that a search engine shows the result of a user search for a specific keyword. These positions can not be bought, because they are organic or natural. Users trust the relevance of organic results is much more than sponsored results. Some people totally ignore the sponsored links and choose only the ecological results.
Ranking well for organic search results takes time. In addition, a lot of work to the site search engine-friendly and on-topic. This often requires the services of a search engine optimization company. These companies with the development, promotion and the content of a site for business owners, and they seek top ranking for a specific set of keywords.

If a user sees the same website under the sponsored results as well as the environmental results, he or she can be more confident that site relevant to the specified keyword. If I search for "Internet consultant," and look search commander in the top of the organic results and the third place among the sponsored listings, this tells me that search commander is probably that I am good information on the Internet consultancy. This also shows that the entrepreneur understands the functioning of the search engine results and acknowledges their importance.