How Do You Tap Into Others' Business Networks?


by Joelle Kosmin - Date: 2010-05-17 - Word Count: 295 Share This!

Jayne's phone rang at 10:00 pm. It was a long time client, Mr. Cherry; calling to let her know a tree had fallen on his home. Jayne was his Insurance Agent. The tree had not gone through the roof but there was obvious concern.

Mr. Cherry had called the fire department but they were not able to help. Given the time of night, there was no one who could come out to help. They'd have to wait until the morning.

Jayne had planned on calling Mr. Cherry when she got to the office the next day. However, on here way, she decided to stop by instead. She of course asked how he was doing and took some photos.

As she was leaving, Mr. Cherry told her how overcome he was that Jayne would make the time to personally check on him.

In fact, he was so thankful that he told all of his relatives the story. Within a 8 months, they all became Jayne's customers as well!

Though Mr. Cherry had been a long time client, Jayne didn't know he was a realtor. A profession that's a natural power partner for an insurance agent. He was personally responsible for over 11 additional referrals.

How do you tap into others' spheres of influence?

• Always serve others first. If you serve your network, they will serve you.
• Constantly build on and intensify the relationships you have with your contacts and clients
• Go the extra mile. Send birthday cards, call occasionally just to say hello, send e-mails thanking them for their business
• Be very cautious about dismissing anyone, you Never know who he or she may know!

As the famous poet, Maya Angelou wrote, "People will forget what you said, they'll forget what you did, but they'll Never forget how you made them feel".

Related Tags: profits, sales, business networking, business relationships, relationship marketing, networking groups, networking events

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