Business Articles - Advertising Banners- Most Apt Way to Promote Your Website
- Date: 2009-09-08 - Word Count: 503
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Banner advertising is the most popular and most effective form of advertising on the internet. Promotion of a product or website depends on how many people click to visit the site and read about the product. Catchy advertising is what beings in traffic to the site, and advertising banners, with animated graphic images and interesting text, do just that. People surfing the internet have very limited attention span, and unlike television, where one is forced to sit through commercials in between programs, switching from one web page to another requires a simple click of mouse. Selling a product, service or another web site on the net requires fast, eye-catching advertisement- and banners are the right way to do it. How Advertising Banners Work Banners appear at different locations on a web page, either top page, or the sides, or as footers at the bottom. Banners online may be elaborate that can be expanded by either dropping or scrolling down. Either way, the aim is to gain visibility and attention from the viewer. Banners on a webpage may be static, i.e., they do not change and appear same to every user, or banners may be dynamically-rotated, ones that change with the user. Dynamic banners are effective as they contain interactive texts and images that a user can connect with. They, however, require a program to operate. The Basics of Creating Advertising Banners Good planning is the first step towards creating successful banners. It is imperative that the purpose of the banner be established foremost- whether it is to promote a brand, or serve as a click-through that leads to another web page. With the objective clear, execution becomes easy. 1 The Tagline Decides- few seconds is all the advertising banners have to catch the viewer's attention. The banner headline must have an impact upon reading; either it finds an emotional connection with user, or generates excitement user dare not miss out on.
2 Establish Instant Credibility- the headline and the supporting image in the banner should be relevant to the overall goal of the banner. a clear image and legible write-up is effective, and thus, the size of the banner needs to be adjusted according to the advertising space available. The tag and image can be supported with text that users can scroll down to read.
3 Design and Animation- once the text and image is decided, the style of advertising banners needs to be worked on. There are readymade templates available that advertisers can choose from. These templates have definite size and special-effect options to work with. Animation can make a banner more appealing; good reliable software ensures the graphics open smoothly on the user's screen, else they can be annoying. Further, advertisers seeking to place online banners can conduct research on the location where it would be most profitable to place the advertisement; also ensure that the link the banner lead to if it is a click-through, or the web site it promotes is a true link that provides all that the banner offers.
Related Tags: banner printing, birthday banners, sticker printing, personalised banners, advertising banners
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