Sms Marketing: New Marketing Strategy


by Angela Hayden - Date: 2007-12-13 - Word Count: 315 Share This!

With growing number of mobile phones and end-users, high-tech men at work have come across SMS marketing technique. To acquire attention of customers on the move or strengthen the customer relationship, SMS (short message service) Marketing is considered as one of the best strategies to promote a product. Well, rules of SMS marketing differ from mass marketing models. Though, the main prospective of SMS marketing is that it instantly reaches user's end at comparatively lower cost. Thanks to VOIP technology for that! So, writing on walls or putting banners are considered as things of the past. Now for marketing a product or services SMS marketing is considered as the best mode to reach the confined user.

How it works? Well, when SMS beeps, sometimes you come across advertisement that is related to promotion of product or services. Besides that, if you notice that at the same moment your friend has also received the same SMS... thus it is known as SMS marketing. The source companies send these messages to large mass of public to promote their product. Before sending messages, supplier pays an important part to deliver it's message to an end user like:

1. Choose the best SMS campaign
a) Promotional Communication
b) CRM
c) B2E
d) Outbound or Push Campaign
2. Get Permission For Push Message
3. Carefully Planning of Push Campaign
4. Be timely and Add Value
5. Target your message
6. Test your message
7. Conclusion

Depending upon the aforesaid process, SMS marketing continues. Before sending the message, provider must be sure about the text.

Simpler the text more will be the outcome. Well, this will help in promotion of product or service offered by the supplier. Along with promotion, SMS marketing helps in building effective and efficient customer relationship. It goes like this. By giving proper information, knowledge and empowerment to customer it ensures that the supplier is there with you always. Lastly, with SMS marketing any supplier can generate high level of response at cheaper rates.


Related Tags: sms marketing, sms service platform, sms delivery system, sms service

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