NewsLetter Marketing - Steps for a Successful Newsletter Campaign (Part 4 - 10)
- Date: 2007-05-09 - Word Count: 405
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Internet marketing with newsletters is probably one of the most effect marketing strategies. However, the whole process of devising and implementing a newsletter campaign involves considerable amount of planning. Given below are a few guidelines that would help you make your campaign a success.
Step 1: Determine what you can sell online, or how to monetize your site.
Step 2: People use the Internet for information. Try to figure out what information is unique to your business? Everybody is an expert in his or her chosen field. This information is valuable to others.
Step 3: Identify your target audience. Define your audience, and then find out where they are going online for information. E.g. which sites, newsgroups and discussions boards are the most popular. This technique alone will greatly build your traffic as well as your name. You'd be amazed at how many businesses still define their audience as "all people" or "everyone needs my product". This is not true. Contrary to popular business myth, the Internet is not a mainstream medium. Communities are usually quite passionate about their interests. Find your community and become an authority to them.
Step 4: Your website and newsletter content is the information that is your leverage. With proper content, the Internet can be the most successful medium to propagate the essence of your business. Content works in becoming your business's USP. Your content will mean the difference in your site being an online business or merely a 'brochure site'.
Step 5: Create and maintain your mailing list.
Step 6: Produce your newsletter. Email newsletters are great because you can include 'hot links' that will open a webpage. Make sure you include the http:// and almost all email software will understand it to be an internet address, make it 'clickable', then open the page in your internet browser.
Step 7: Make sure you have auto-responders in place to field often-asked questions, and subscribe and unsubscribe your recipients automatically. (You will always lose a few. Don't take it personally. Make it easy for people to off your list).
Step 8: Never SPAM. Spamming is the practice of sending information to people who didn't actually ask for it. It has been an accepted practice in the offline direct marketing world but for some reason has become a really sensitive issue online. Don't even try it. You could find yourself switched off by your ISP. They will not hesitate for fear of being listed world wide as a SPAM server.
Step 1: Determine what you can sell online, or how to monetize your site.
Step 2: People use the Internet for information. Try to figure out what information is unique to your business? Everybody is an expert in his or her chosen field. This information is valuable to others.
Step 3: Identify your target audience. Define your audience, and then find out where they are going online for information. E.g. which sites, newsgroups and discussions boards are the most popular. This technique alone will greatly build your traffic as well as your name. You'd be amazed at how many businesses still define their audience as "all people" or "everyone needs my product". This is not true. Contrary to popular business myth, the Internet is not a mainstream medium. Communities are usually quite passionate about their interests. Find your community and become an authority to them.
Step 4: Your website and newsletter content is the information that is your leverage. With proper content, the Internet can be the most successful medium to propagate the essence of your business. Content works in becoming your business's USP. Your content will mean the difference in your site being an online business or merely a 'brochure site'.
Step 5: Create and maintain your mailing list.
Step 6: Produce your newsletter. Email newsletters are great because you can include 'hot links' that will open a webpage. Make sure you include the http:// and almost all email software will understand it to be an internet address, make it 'clickable', then open the page in your internet browser.
Step 7: Make sure you have auto-responders in place to field often-asked questions, and subscribe and unsubscribe your recipients automatically. (You will always lose a few. Don't take it personally. Make it easy for people to off your list).
Step 8: Never SPAM. Spamming is the practice of sending information to people who didn't actually ask for it. It has been an accepted practice in the offline direct marketing world but for some reason has become a really sensitive issue online. Don't even try it. You could find yourself switched off by your ISP. They will not hesitate for fear of being listed world wide as a SPAM server.
Related Tags: online business, email marketing, newsletter, newsletter marketing, mailing list formula, tim yuzaki
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