Try a Negative Message


by Stan Billue, CSP - Date: 2007-10-16 - Word Count: 281 Share This!

Try a Negative Message
When a Client or Prospect has been ignoring your Messages, a great way to get them to call you back almost immediately is to use the Negative Message Technique.

You might leave a short message like;
This is Stan from the ABC Company and I'm sorry to say I have some very bad news for you. There's no rush to call me back however whenever you get around to it I'm at (your phone #). Again, my sincere apologies.

You'll be amazed at how soon they call back out of curiosity. Then you can explain something such as your special is about to expire and sell them now that you finally got them on the phone.


Turn on your Creative Juices
While it's critical to be constantly Tuning Up our Scripts, we should also everything else we have printed. How about our Cover Letters, hand written Notes, promotion material, etc.? How far can we really push the envelope? Here is one of the best pieces of copy writing I've come across.

The following appeared in the Atlanta Journal Classified Ads:
SINGLE BLACK FEMALE seeks male companionship, ethnicity unimportant. I'm a very good girl who LOVES to play, take long walks in the woods, ride in your pickup truck, hunt, camp out
& even go on fishing trips. I love cozy winter nights lying by the fire & candlelight dinners will have me eating out of your hand. I'll be at the front door when you get home from work, wearing only what nature gave me. Call 404 000-0000 & ask for Daisy.

Over the next few days over 15,000 men found themselves talking to the Atlanta Humane Society about an 8 week old black Labrador retriever.

Related Tags: sales training, sales tips, telemarketing, sales skills, sales techniques, selling skills, selling techniques, phone sales, selling tips, phone techni

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