Mobile phone manufacturers around the globe are on a rat-race, cutthroat competition to get ahead of the pack. There seems no end to this since the arrival of the mobile phone as a major gadget of communication among people. Each day, new innovations and creative designs are being unleashed to please and address the needs of the public. The variety of ways on how to do this seems endless.

Some manufacturers address this issue through state-of-the-art design of their product. What they want to give to the consumer public is a stylish and sleek type of modern communication gadget. Some focus on the quality of the features of the phones, like built-in radios, music player, and camera. On the other hand, there are just smart mobile phone manufacturers that target both these aspects.

This is the strength of Samsung Tocco or, as it is also known, the F480. Its producer right now is working full force to market this phone all over the European region. It has allotted millions of dollars for advertising for this innovative brand of mobile communication gadget.

So, what are the details of the exterior of the phone? This is one of the questions that consumers have. However, Samsung feels that the interior of the phone is much more important. So, the right question is what new innovations it offers to the public.

What Samsung is advertising to the consumer public is the features it offers that enhance the basic features of modern-day mobile phone; this is the music and photo features. Since sending SMS and MMS is a given on any phone, these features are the things that promise a complete mobile phone experience.

Photo

A mobile phone with a camera is almost a necessity in today's world. In this aspect, Samsung offers innovations in the camera features that no doubt separate it from other leading mobile phone brands. This new brand of Samsung mobile phone has a 5-megapixel camera with auto focus features and a CMOS video lens. This kind of innovation can only be found in high-end DSLR cameras. It also features face detection technology and a high-tech image stabilizer. To state further, this kind of technology is rarely found in a mobile phone.

More than this, the Samsung Tocco is the first mobile phone brand to feature the "smile shot" mode. This feature, in terms of mobile phone technology, is already groundbreaking. What this "smile shot" does is it can detect whether the subjects are smiling and only then does it automatically take the shot. This brings, for the consumer, quality photos that can only be taken from this mobile phone.

Music

For musical experience, Samsung Tocco addresses this through a quick and simple drag-and-drop TOUCHWIZ GUI features. This technology gives the user access to his favorite functions with just a mere touch. It presents a unique menu consisting of a widgets display. These widgets then lead to features such as a radio player and music player, a sense of personal element since they can be drag and dropped onto the home screen. This same technique is also applicable to photos.