How To Succeed In Selling Insurance

by Kuser3 - Date: 2008-11-07 - Word Count: 582 Share This!

The advantage of an insurance lead is that the salesperson will be speaking with someone who had at least indicated some interest in the idea that will be discussed. This means it will not be an uphill battle from the start, and there may be some common ground on which to build. Common ground is important in any sales situation.

The more important question to ask is how does a salesperson acquire an insurance lead? A mail campaign will usually draw less than one half a percent in responses. That means that for every two hundred pieces mailed, you will get back one lead. This can be improved upon with a follow-up phone call. The mail piece has to be easily readable and must call for action. The phone call can set a fire under the prospect if it is handled correctly.

Working any sales job from leads is always better than pure cold calling, as the sales call is always with somewhat interested parties The second advantage is because the prospect has shown some interest; you have reason to believe they will listen to your pitch for at least a few minutes. A non-lead sales presentation has none of these advantages. Cold calling in person and cold calling on the phone are time consuming activities that take away from sales time.

Insurance leads from a client to a referral have a significant advantage in that the referral at least has the person who referred them to you in common with you. They may just be curious why their friend referred them or they may be very interested if they respect the referrer. This kind of insurance lead is one of the best that a sales rep can obtain. Insurance lead referrals are like finding gold in the streets.

Cold calling is the process of approaching individuals as prospective consumers of a product. This process is typically performed over the telephone and can be performed by individuals representing a number of different products or services. One of the most effective fields of cold calling is for an insurance lead. There are many different types of insurance that can be offered, ranging from life insurance to car insurance to home insurance. Calling individuals in order to find insurance leads will typically result in conversations that will make the representative aware of what types of insurance most people have, and what types of insurance most people are lacking. These phone calls are done in order to generate information to be used by representatives of insurance companies which can be used in order to create an informational template.

Research is very important when a representative begins cold calling. An insurance lead can result in a big payoff for the representative, but it is important to make sure that the insurance lead is fully utilized. Insurance leads can be used to create a great basis for a database in order to keep companies informed when it comes to what types of insurances are popular and which types are not being used by many people. This information can then be processed to the benefit of insurance companies and employees who are trying to make money based on a commission. It can also be used as a very simple means of generating information for marketing purposes. Companies can use these leads in order to figure out what direction the company may want to go in. Every insurance lead is important, whether you are cold calling or obtaining one in another way.

Related Tags: finance, real estate, insurance, mortage

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