Sales Lead Generation a Strategic Approach

by Vaibhav Aggarwal - Date: 2007-10-05 - Word Count: 331 Share This!

The success of any business enterprise is totally depends upon its sales lead generation program. Sales lead generation program is defined as all those activities undertaken to improve the sales leads of the business, which will lead to the popularity and finally cash inflow for the business. Sales lead generation is a strategic approach to increase any business interest. Here are some of the tips for an effective and impressive sales lead generation program:

Complementary Partner Referrals

This kind of sales leads is usually of very high quality. To have a good complementary partner referral, companies should try to maintain cordial ties with other companies of same nature. Strike up relationship with another companies' sales representatives to generate better sales leads.

Cold Calling

Cold calling is the most effective of sales lead generation method. Nothing can compare to direct approaching to prospective clients and giving them information about the pros and cons of it.


Organizing seminars can also help in attracting sales leads. This system of advertising invites prospective buyers or users and attracts them with considerable discounts, rebates and other options. Here, the success is totally depends upon the skills and capacity of your representatives.

Trade Shows

Trade shows generally attract a large number of clients and users and other companies in the same businesses. These kinds of shows help a prospective user to get numerous options and compare the prices before actually buying one.

Mass Mailing

In this method, a list of prospective buyers has been prepared and a quick mailer is forwarded to those prospective buyers. These quick mailers contain full information about the product or services and other lucrative offers given on them.


Advertising of products refers to all such activities responsible for generating sales leads. This system includes advertising through publishing advertisement in the newspapers, magazines, hoardings and etc.

Internet Advertising

One of the fastest mediums of advertising is Internet advertising generating lots of sales leads for any business. Being the fastest, Internet advertising is the most effective system of promoting goods and services.

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