The Skeptical Market Recruiter...
If you think recruiting is harder today, it is.
The marketplace is a much more skeptical place than it was even 5 years ago. And it's not just us.
The sheer deluge of screaming ads everywhere is one reason.
Who could watch TV without their remote and TIVO? How many of you paid for cable TV to get fewer ads interrupting your programs?
Who here subscribes to XM radio or Sirius to get away from the barrage of ads and lame programming?
Are you on the Do Not Call list? We almost put the telemarketers and their annoying sales pitches out of business. We're safe when we pick up our home phone, at least. Well, sort of, until we get calls from people we know, soliciting...
Who believes marketers anymore?
With new best sellers titled "All Marketers are Liars" and "Your Call is Important to Us: The Truth about B.S." annotated here how is anyone marketing anything to break through the perception that all is sham or scam, to one degree or another?
("Never in the history of mankind have so many people uttered statements that they know to be untrue. Presidents, priests, politicians, lawyers, reporters, corporate executives, salespeople and countless others have taken to saying not what they actually believe, but what they want others to believe - not what is, but what works." - from "Your Call...")
Network Marketing has its own integrity crisis
Has anyone noticed the gaping gap between the big money recruiters continue to promise, and the reality that networkers experience?
Do you think it's OK to keep on promising $8k in your first 30 days, or any other amount, when neither the ones making the promises or 95% doing the business are earning that?
The dead bodies are everywhere, with their gory stories, making liars out of all the financial freedom recruiters.
We can do better. Can't we?
***
~ "Oh. We don't sell. We share."~
This is something peculiar to women. When a prospect asks, "So do you have to do sales?"
"Oh no. We don't sell, we share."
"Oh this isn't sales. No. We educate and refer people to wonderful products in our catalogue."
This isn't something you hear the men say.
Of course there's a reason. Women tell me they don't want to be perceived as one of those sales people. They're pushy, high pressure, full of tricks, and will say anything to get your money.
Not something women like to have done to them by sales people who are trained to go for the sale on that first date, and it's not something women want to do to other women. Ergo, we don't "sell" we "share."
However, that isn't quite right, either.
If you get paid when someone else buys what you point them to, whether they buy it from the trunk of your car, the company warehouse, or a catalogue, you are making a sale. Unless you are giving it away, you are selling, ladies.
But you don't have to push and high-pressure others to buy what they don't need or want.
It means that you are looking for people who want to buy your product, and you are going to let them buy it IF there's a match between what you have, and what they might be looking for. And for that, the world pays you.
After all, doesn't everyone want to buy stuff they really want? And someone has to sell it to them, don't they?
Related Tags: marketing, network marketing, kim klaver, klaver, direct marketing, sales training, motivation
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now a new online community for MLMers http://NetworkMarketingCentral.com Your Article Search Directory : Find in Articles
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