Use Of Ezines To Drive Massive Traffic To Your Websites


by Livingstone Mwangombe - Date: 2007-04-13 - Word Count: 723 Share This!

If you want visitors to find your website, you must advertise. Now, that advertising can take several forms. To save you a bit of time, I will list some of them such as;
search engines,
pay per click,
ezine advertising,
joint ventures,
having affiliates promote your site for you,
banners,
email blasts, and
free ads.

I am sure ezine advertising is a powerful way to build your business. Many network marketers or MLMS still prefer to pay for leads in order to recruit new members into their network marketing business. There's nothing wrong with this, but I personally prefer to employ online techniques, which are just as effective, if not more so. Ezine advertising in particular is, in my opinion, one of the best ways of growing your online business. Listen... to make money, you have to promote your business... You have to get the word out! Ezine advertising is an extremely easy way to promote your website to thousands of people simultaneously and start making sales without experiencing rejection. With ezine advertising, you'll never hear from the people who say "no" to your offer. It's easy, painless and extremely profitable! If you want to start earning the big bucks that are available to you right now, then roll up your sleeves, make the commitment and start advertising your sales page today!

An ezine is simply a newsletter delivered in electronic format, via email, to opt-in subscribers who have chosen to receive it. The content of these ezines usually focus on a particular subject, therefore, by identifying ezines whose readers would be interested in your web opportunity, you can access a highly targeted market through paid advertisements in these ezines.

There are various types of advertising available in these ezines, that cater for all budgets. Some ezines even provide free classified advertising for it's subscribers. However, for greater results you will want to purchase advertising space in these ezines. Generally,you pay for space to place your ad at the top of the ezine, in the middle, or at the bottom. It's been proven that the higher up your ad appears, the more exposure your ad will receive. Advertising prices generally reflect this fact.

These types of advertising are okay, but if you want to see dramatic results from your advertising you should purchase a solo ad from the ezine owner. Solo ads are simply stand-alone email messages sent separately from the actual newsletter itself. They enable you to write longer, more detailed ads, that promote your online concept, and will be sent to every subscribed member of an ezine, ensuring that your message gets the undivided attention of the ezine subscribers. These types of ads are the most expensive but they are the most effective.

For maximum success I recommend finding ezines whose readers are likely to be interested in your offer, and subscribing to the ezine first to see how good the content is, and how often solo ads are sent out. Ideally you want to find those that don't send out solo ads too often, and those with a highly responsive subscribers. This is important because although the size of an ezine's readership is a factor, it's the responsiveness of the ezine readership coupled with the quality of your ad copy that will ultimately determine how successful your advertising will be. So don't just target ezines with high readership, try out ezines of varying sizes and test the responsiveness of each one.

A good way of finding out how responsive an ezine is is by finding out from the ezine owner how soon your solo ad will be sent out. If you find that it will go out almost immediately, then you know that there isn't a long list of advertisers waiting for their ad to run, but if you find that there is a waiting period of at least a few weeks, then you at least know that advertising in their ezine is in great demand, so must be quite responsive.

Finally, if you want to successfully promote your

opportunity online, then advertising in

ezines, particularly through solo ads, is one form of advertising any serious online or web marketer should consider and I strongly recommend this method of advertising.

I am using ezine advertising regularly use ezine advertising as part of my overall promotion strategy to build my online presence in the various programs that I'm currently involved with.


Related Tags: online advertising, web traffic, solo ads, ezine marketing, ezines advertising, online ads, online leads

The author is a home-based business expert :
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