Letterheads are those that are located on pre-made business envelopes and on the top of letter pages. This includes the address and other contact information and most especially the business logo or name of the sender.

When doing business transactions, the first impression is always important. A letterhead represents your business on paper. Electronic mail is becoming more and more popular because of the convenience and speed of which it delivers. Eloquent paper correspondence is a way to be distinguished from all the others. Your letterhead may be the first opportunity to present your company, so its appearance should be well thought of.

The extent of your letterhead's formality will depend on whether yours is a business of all seriousness or a casual one. The overall appearance of your letterhead should reflect your business because it will not only be a tangible reminder of your correspondence but it will also serve multiple purposes such as those of a business card, an invitation and even a brochure. Decide on what contact information you will include in your letterhead whether it be your e-mail address, home and office number, mobile number, home or company address.

The fonts and text on the letterhead is very important because this will be what your target market will see. You should include your contact information, services or the tag line your business uses, and give special emphasis on your company logo or your name. Use fonts and color that will stimulate their interest and catch their attention. It is best to use the color scheme your company uses to maintain consistency. The font you use for your company's name and the information you include shows your company's personality. It is best if only two fonts are used to avoid designs that are too complex and confusing. Simplicity and directness is also a good approach when trying to make an impression.

Since this will show your business' identity, it is important that this be constant. The logo should be distinguishable from other logos, the information you include on the letterhead should be readable and contain all the contact information your client needs. For big corporations or small ones, imagery is of great importance. It is best to invest in designing or coming up with a logo because this will be your business' graphic signature. Designing your logo is limited only by your imagination and copyrighted images that you may want to use but should not.

The layout of your letterhead is not only limited to being centered on the page. It can be laid out justified to the left or right or both. Your logo can also be located on the top and your information on the bottom. Whatever layout you use, it is important to remember that this will contribute to the overall look of your letterhead.

The paper you use, its weight, texture and color will greatly affect the appearance of your letterhead. A beautifully designed logo and text will not matter if your paper is of poor quality. The colors you use may give off a masculine, feminine or neutral feel depending on the company image you want to show.

The logo, text, colors, paper and even the way it is printed is important because these are all factors that affect the over all appearance of your letterhead.

Designing your own letterhead, you should keep your target audience in mind. Make sure that your design is appropriate to your audience and your business.

Letterhead printing is best left to professionals who can maximize the amount of space and improve the logo on your letterhead. Some printing companies offer a complete package of designing your letterhead from scratch. Most companies offer a wide variety of paper, fonts and templates for your letterhead.

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