5 x 7 postcards can make up effective holiday marketing tools. But you have to start early on your preparations to make sure that you don't get beaten by your competitors in the cards' delivery. There really isn't much problem when it comes to printing. Printing companies can accommodate your request even at rush instances.

But you have to think ahead because your main goal is to reach your target audience before the other companies send out their holiday 5 x 7 postcards. To get you going with this plan, here are more reasons that you can ponder on to proceed early with your postcards printing project.

1.    Just imagine the hoards of mail that your target market gets during the Christmas season. They are being offered with all types of promos and gimmicks. They are literally being swamped with that. And as a result, they might choose to open only a few materials, those that catch their interests first. And what will happen with the rest? They remain unopened in a pile ready to be trashed away after your target market comes back from their holiday trips and vacations.

2.    People usually avoid the holiday rush when they do their shopping for this occasion. They no longer wait until the stores are already packed with holiday shoppers. So also have to target these people. You have to give these early birds equally tempting treats and promos to suit their trips.

3.    You can also send out your holiday cards in batches. This way, you can build up the excitement of your target market about what you are up to. But still, you have to give out options to all kinds of holiday shoppers. This is an effective way of doing this stuff. And this will also make the process much memorable for the people who will get your ads.

4.    How else can you make your postcards exciting and at the same time useful to your clients? You can use the cards as discount cards. This way, people will find something of value on your cards. They will have more reasons to hold on to your materials and avail of your promos.

5.    It is vital that you create websites for your business. You can also do online transactions to make sure that you double the chances of your promotions being successful. And online business is no longer an alien concept these days. In fact, if you are still not into this, you are missing out on something big and promising.

6.    What about the after holidays blues? You must also be ready with the right cards that will suit the needs of people who are into this kind of stuff. There are buyers who will choose to do their shopping after all the fuss about the holidays. And besides, the celebration is through and they already have a complete view of how much budget is left for them to spare.

So get on with the planning stage of how you are going to get on with your 5 x 7 postcard printing project. The Christmas holiday is definitely going to be filled with more ho-ho-ho's when you send out the right kind of promotions in the nick of time when people need to get those.