How To Write Better Subject Lines
- Date: 2008-06-15 - Word Count: 394
Share This!
The hardest part of email marketing is getting people to read it. Many people just use the "from" address and the subject line to dwindle down their over packed inboxes. They basically they use only the subject line delete everything they deem to be not useful. This is why great subject lines are important to the success of an email marketing campaign. The first line of the email is just as important. The subject line content is also a major component for the recognition of many ISP and recipient-level spam filters. What this means is a poorly written subject lead may not even reach the recipient's inbox in the first place because it was deleted by software. These are some helpful tips you can use to maximize the effectiveness of your subject lead.
Use the same style.
The content of a subject line will change based on what the email is about, but you can still write in the same style. Try to make them original so that they are easily recognized by a reader. It is important to test and figure out what style works best for your recipients. Some examples of styles would be humorous, incentive-based, provocative, and tip oriented.
Inform recipients.
Reveal an important topic.
They should also be timely and useful to the reader. In better words it should say "you better read this email or you will be missing out on something of real value."
Send Subject Lines to Yourself.
It only makes sense to send to yourself what you are sending to others. Try sending test samples with different subject lines and see which ones work on you. Ask yourself what kind of reaction your email warrants. Do you think you would delete it, open it, save it or read it.
Intrigue recipient.
The email you are sending could be competing with about 10 to 100 other emails so it is important to gain attention from your reader by intriguing them. Try to stimulate a response to get them to open the email. Some good examples are the use of questions, euphemisms and "how to" techniques.
Competing with other emails is the toughest part of email marketing and just like any of sector of the business arena, competition is fierce. It is important to do all you can to gain an advantage in all areas of marketing if you want to succeed.
Use the same style.
The content of a subject line will change based on what the email is about, but you can still write in the same style. Try to make them original so that they are easily recognized by a reader. It is important to test and figure out what style works best for your recipients. Some examples of styles would be humorous, incentive-based, provocative, and tip oriented.
Inform recipients.
Reveal an important topic.
They should also be timely and useful to the reader. In better words it should say "you better read this email or you will be missing out on something of real value."
Send Subject Lines to Yourself.
It only makes sense to send to yourself what you are sending to others. Try sending test samples with different subject lines and see which ones work on you. Ask yourself what kind of reaction your email warrants. Do you think you would delete it, open it, save it or read it.
Intrigue recipient.
The email you are sending could be competing with about 10 to 100 other emails so it is important to gain attention from your reader by intriguing them. Try to stimulate a response to get them to open the email. Some good examples are the use of questions, euphemisms and "how to" techniques.
Competing with other emails is the toughest part of email marketing and just like any of sector of the business arena, competition is fierce. It is important to do all you can to gain an advantage in all areas of marketing if you want to succeed.
Related Tags: email marketing, email marketing solution, email marketing software, email marketing services, email marketing company, managed email marketing
About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit www.loyalemail.com to see how their proven online marketing services can increase your customer loyalty & overall sales. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Testimonials In Your Email Marketing
We live in an environment filled with sales; a constant source and onslaught of hype. As a result, p - Building Your Email Marketing Lists
With thousands of new Internet surfers added daily, any smart marketer knows that tapping into this - Social Media Optimization And Email Marketing Strategies
f you are a savvy online email marketer, you need to include Social Medial Optimization (SMO) as a k - How Email Marketing Services Can Help Your Business
Effective Email Marketing Services Our Email Marketing software will provide you the complete detail - E-mail Marketing: Affordable On-line Marketing Technique
E-mail marketing is labeled as a killer way when it comes to effective inexpensive On-line marketing - Basic Features Of Bulk Email Marketing Service
Advertisements using banners, posters, etc. have now become the traditional form of marketing strate - Automatically Efficient
The strength of email marketing is in the return for little outlay. What this means is that addition - A Glossary Of Email Marketing Terms
Email marketing as a discipline comes with both its own specific technical terms as well as those it - How To Avoid Hiring Wrong Social Media Marketing Agency
I assume you know what is social media, and you are looking for a social media agency since you came - Effective Email Campaigns
Email campaigns need a very close link between designs and tracking data since the data will tell us
Most viewed articles in this category:
- Email Marketing - Why Do Open Rates Go Down Over Time?
How to Keep Your Open Rates HighThis is something that happens through a wide scope of actions, and - List Building - Why Do You Open Your Emails?
Think about this - if you open your email box and there are 100 emails from marketers, are you going - Ezine Software-Overview
Ezine's are very useful in getting you that all important traffic but not everybody knows how exactl - What's Your Company's Email Policy?
Well, there is, and if your company doesn't have one you are not only risking the professional image - Email Marketing: Seven Reasons To Love It
We're all aware of the negative side of email marketing, thanks to spam. However, the abundance of s - Email and Online Marketing Copywriting Secrets
Here’s what we’ve found works best. Use these tips properly and your results will - The danger of email marketing
Email is a good way to stay in touch with customers because when people come online, one of t - A beginners guide to ISP Inbox Delivery
We’ve discussed blacklisting, I wanted to spend some time looking at where the rubber hits the - The Thin Line Between Email Marketing And Spamming
A very fine line demarcates spamming and bona fide email marketing, and most of the time, either kno - 8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes wil
