PPC Advertising: A click that earns by enhancing your marketing efforts
- Date: 2007-09-10 - Word Count: 641
Share This!
Copyright (c) 2007 Allen Thomason
In the PPC or Pay Per Click model, which are used primarily in blogs, websites, and search engines, the advertiser pays only when their ads are clicked by visiting users to their blog or site. A set of keywords are included by the web publisher or advertiser, during the PPC setup. When web users query for topics by typing the exact or similar words in their search engine, the advertisors ad appears on the same page as a match.
These ads are generally are termed as sponsored ads or sponsored links. The revenue generated from these links goes to the providers as and when the ads are clicked. Therefore, the cost incurred in this model is from pay per click, is the basis of revenue generation in advertising in internet marketing.
Google AdSense, MSN AdCenter, Yahoo! Publisher Network are some popular advertising networks that help publishers to put relevant ads that matches their search engine queries. The minimum prices per click begin from US$0.01. However, this model is more vulnerable to click fraud if reputable and renowned search engines are not engaged in the process. To prevent click frauds, Yahoo, Google, and MSN have automated fraud protection techniques in place.
Optimizing the PPC campaign depends on the nature and strength of the blogs and websites. Indexing of sites in the search engines can also be helped by micro tracking your keywords. Keywords that are weak and rarely used are often overlooked by website owners. It is better to accomodate these keywords in some way that relates to your content as opposed to dropping them. Your ads or links will be optimized this way, as to never be missed from any search result hunted by the web crawlers.
Many prospects enter the internet not knowing which are the products or services they would go for. They are indecisive about their choices and preferences in spite of sharing similar tastes that your blog or website projects. Therefore, if you are targeting only those who have researched and ready to be your customer there is a high chance that you lose out a section of targets that indeed had strong potential to become future prospects. Therefore, a good marketing strategy is to target people in almost all stages of their buying cycle- those who visit just by accident, those who know exactly why they have come to you, those who are the typical shoppers and are more or less decisive about their actions and lastly the window shoppers.
Do not ever forget dormant clients who could actually contribute to PPC optimization after taking much time to decide what they should do. Therefore, advertising should always be followed by a period that incorporates the chances of visitor latency.
You should always be sure about the return you get from investing on each key work phrase or keyword, to make sure you stay optimized. From your chosen keywords, calculate the maximum ROI. These keywords should be given equal importance to other keywords that has low return but generates more traffic. Your ad copy should match the keywords perfectly so that visitors know that you deliver exactly what they are looking for. You should also develop plans to guide your buyers through the marketing maze in decision-making and action taking. Not only should ads promote your business by attracting traffic towards your site or blog, but also be designed in such a fashion to get visitors to act according to your terms .i.e. terms that are more favorable to bring success in your business.
In summary
PPC Advertising flat works, but chart the waters carefully. Make the click flip your revenue side up. It is here that PPC is optimized to support internet-marketing efforts.
------
Allen Thomason is an accomplished and established internet marketer. To learn more about PPC advertising, building an internet business, demonstrated marketing tactics, and a proven system visit http://www.TheProfitCombination.com
In the PPC or Pay Per Click model, which are used primarily in blogs, websites, and search engines, the advertiser pays only when their ads are clicked by visiting users to their blog or site. A set of keywords are included by the web publisher or advertiser, during the PPC setup. When web users query for topics by typing the exact or similar words in their search engine, the advertisors ad appears on the same page as a match.
These ads are generally are termed as sponsored ads or sponsored links. The revenue generated from these links goes to the providers as and when the ads are clicked. Therefore, the cost incurred in this model is from pay per click, is the basis of revenue generation in advertising in internet marketing.
Google AdSense, MSN AdCenter, Yahoo! Publisher Network are some popular advertising networks that help publishers to put relevant ads that matches their search engine queries. The minimum prices per click begin from US$0.01. However, this model is more vulnerable to click fraud if reputable and renowned search engines are not engaged in the process. To prevent click frauds, Yahoo, Google, and MSN have automated fraud protection techniques in place.
Optimizing the PPC campaign depends on the nature and strength of the blogs and websites. Indexing of sites in the search engines can also be helped by micro tracking your keywords. Keywords that are weak and rarely used are often overlooked by website owners. It is better to accomodate these keywords in some way that relates to your content as opposed to dropping them. Your ads or links will be optimized this way, as to never be missed from any search result hunted by the web crawlers.
Many prospects enter the internet not knowing which are the products or services they would go for. They are indecisive about their choices and preferences in spite of sharing similar tastes that your blog or website projects. Therefore, if you are targeting only those who have researched and ready to be your customer there is a high chance that you lose out a section of targets that indeed had strong potential to become future prospects. Therefore, a good marketing strategy is to target people in almost all stages of their buying cycle- those who visit just by accident, those who know exactly why they have come to you, those who are the typical shoppers and are more or less decisive about their actions and lastly the window shoppers.
Do not ever forget dormant clients who could actually contribute to PPC optimization after taking much time to decide what they should do. Therefore, advertising should always be followed by a period that incorporates the chances of visitor latency.
You should always be sure about the return you get from investing on each key work phrase or keyword, to make sure you stay optimized. From your chosen keywords, calculate the maximum ROI. These keywords should be given equal importance to other keywords that has low return but generates more traffic. Your ad copy should match the keywords perfectly so that visitors know that you deliver exactly what they are looking for. You should also develop plans to guide your buyers through the marketing maze in decision-making and action taking. Not only should ads promote your business by attracting traffic towards your site or blog, but also be designed in such a fashion to get visitors to act according to your terms .i.e. terms that are more favorable to bring success in your business.
In summary
PPC Advertising flat works, but chart the waters carefully. Make the click flip your revenue side up. It is here that PPC is optimized to support internet-marketing efforts.
------
Allen Thomason is an accomplished and established internet marketer. To learn more about PPC advertising, building an internet business, demonstrated marketing tactics, and a proven system visit http://www.TheProfitCombination.com
Related Tags: home based business, make money, online business, online marketing, ppc advertising, create wealth, marketi, online marketing strategy, wealth mastery
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t