There's no question, the three most popular ways to drive targetedtraffic to your website are pay per click advertising, SEO (Search Engine Optimization) and Article Marketing.

Article marketing is an off page optimization strategy that works like magic to build traffic and won't cost you anything. You create a library of well written short articles about your niche subject aimed at your target customer and submit them to article sites.

Anyone knows that once you stop paying for your pay per click results, you will stop getting website traffic.

Articles on the other hand always stay on the pages of a high traffic website if added. This is like having a shop open in a busy shopping center 24/7.

Once readers read the article and click on your link, they will be more likely to read what you have to offer than a casual visitor and you are more likely to make a sale as you will be perceived as "an expert" if they liked your article.

Article Marketing is a good way to consider for building traffic - especially if you are on a tight budget. And its ability to send your website continuous targeted website traffic is something that you should consider carefully.

The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

Providing the content of your articles is relevant and of good quality, each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you.

If you want to write articles purely for the sake of getting a lot of low quality links back to your website, you are going to have to play the numbers game - lots of low quality articles submitted through automated tools to the various article directories.

Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner, as more and more publishers publish your articles on their sites.

Ezine publishers usually shun articles that are too long so to create a potential viral marketing article, you will need to keep the number of words between 250 and 400 words or so. The whole idea about creating a viral marketing article is to create the sort of article that will get re-posted and re-published as many times as possible.

Imagine the power of article submission marketing when your mass quantities of articles are submitted to the many article directories.

Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Optimize the text naturally - you want your article to pop to the top of a list when someone searches for it and in search engines.

When it comes to monitoring the success of your article publishing efforts, one of the favorite techniques is to search for your article title, thus discovering which sites used your article, and allowing you to also determine how many of those same sites also include a backlink to your website.

Now that you know why article marketing is king, start writing. By including article marketing into your multi-faceted business plan, you too can achieve success in marketing your product.

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