How To Make Money While Placing Your Callers On Hold
On the message, most companies will discuss who they are, what they do, how long they have been in business, what their website address is, and so on. And that's good. But not great!
I advise companies to also include cross-sells and up-sells for their on hold production. Below is an example of each. Just substitute in your mind your product or service and see how it will apply to your customers.
Cross sells as in, "Hey if you're getting an oil change with us, make sure you ask the technician to check the tread on your tires. Winter's coming and this may be a good time to play it safe with some new skins."
Note: See how we offered a different service / product here that may not have dawned on the customer at this time? But they are already getting the car worked on, so this is a prime time to offer something of value. Moreover, it's in the customer's best interest!
Up sells as in, "If you're getting new tires with us for the upcoming winter season, then you'll also save 30% off by adding the lifetime 'rotation and balance' package." More money for you than if you said nothing at all because you cannot assume they are thinking in those terms. You help them buy more by telling them more.
Note: See how we offered a more robust package on the SAME service / product that may not have dawned on the customer? This not only helps the customer, but it increase the total sale amount which increases profits by X%.
A direct marketing axiom to live by: "The more you tell, the more you sell." Use this in your business communications to increase your profits.
Furthermore, the single biggest mistake you can make as a business is to ASSUME that your customers know all the products and services you sell. They don't! Tell them and tell them every chance you get.
For starters, use your on hold message to do this for your every time they are on hold. You'll be amazed at the profits that can be made by educating your customer.
If you'd like to learn more about custom on hold messaging for your business, please visit: www.impresscallers.com
------------------------------- WHY CUSTOM ON HOLD MESSAGING? -------------------------------
"Because impressing callers and reducing hang-ups increases profitability."
Related Tags: music on hold, on hold music, phone marketing
Garrett Todd
garrett (at) impresscallers (dot) com
http://www.impresscallers.com
1-269-978-8186
Garrett Todd is the owner of Impress Callers, a custom music and messaging on hold company that helps businesses reduce hang-ups and impress on hold callers. Full productions are completed in 5 business days or less, and are produced in any format needed. The website has hundreds on custom samples available for review. Website: http://www.impresscallers.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Tips To Better Prepare Yourself For The House Buying Process
Everybody who has been through the process of buying a home will attest that it can turn into a very - Gain Qualified Prospects With The Cash Cow Sales Funnel
I've had the privilege to work with hundreds of sales and business people all working hard to make m - How To Write A Good Telemarketing Sales Script
By defining your specific selling process you will be able to apply a system that works over and ove - The Popularity Of Antique Cabinets Over The Years
Ever since collectors have been hoarding pieces of value and interest, antique cabinets have been ar - Guide In Selecting Clothes Hangers
One of the least respected areas in your home is your wardrobe. Most of the time it is stuffed with - Does Mattress Manufacturer In China Reliable?
The time we spend on bed is almost 1/3 of our whole life! So it's very important for everybody to se - What Makes A Good Salesperson
This fact is not hidden nor is this thesis cutting edge. There are a lot of personality and professi - Proper Preparation Prevents Poor Performance: Tips & Tools To Increase Productivity
Prior proper planning prevents poor performance. It may be a tongue twister, but it's important to r - Attractive Votive Candles
Impeccable range of candles and lanterns enhance home interiors. Simple yet elegant in design and fi - Sales Articles - Do You Want To Find Building Maintenance Supplies In Your Area?
Building maintenance supplies are among key factors to protect buildings against excessive depreciat
Most viewed articles in this category:
- Cold Calling - A Surprising Way To Gain Insider Information
If you knocked on all the doors in your neighborhood, you'd learn a lot about the people who live ar - How To Touch More Clients For Referrals
Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a - How to Embrace and Thrive in Today's Buyer's Market
As fun as the last few years were to be in a piping hot real estate market, it's now time to accept - The Power of One
One is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some - Sell Your Customer What They Need
When it comes to selling your products it is important to ask your potential customers probing quest - Profiting With Private Label Rights
There are three basic rights you should know about when it comes to resale rights marketing. T - The Lazy Way to Increase Your Sales Immediately... without spending a penny!
Let’s start at the beginning… First up, how do you define an affiliate program, or affi - Your Sales Self-Image
All sales success is the result of a foundation grounded in right attitudes and positive self-esteem - Sales And Marketing - Let Others Do The Work
There are many different ways in which businesses of today approach potential prospects and customer - The Financial Influencer
In my last article, I talked about the four influencers you have to deal with in a B2B sale. The fou