Bingo Bonuses Have a Purpose

by Janis Petersen - Date: 2008-10-30 - Word Count: 416 Share This!

Visit almost any of the online bingo sites and you will see the offer of a bingo bonus.  Bingo bonuses are a very popular and effective marketing tool.  It is a way of helping the online operator attract new customers while maintaining the loyalty of their existing customers.  The purpose of the bingo bonuses, as is true with any marketing tool, is to help increase the size of the customer base and increase revenues for the firm.  The online bingo establishment is in business to make money and wants to be profitable, as does any other firm.  The bingo bonus gives the player something for nothing.  It results in free bingo for the player.  Most online bingo sites offer a welcome bonus to new players.  This may consist of a free gift of merchandise of some kind but usually consists of free money or free bingo cards to allow the player to try the site.  The world "free" attracts a lot of new players and there is usually a match deposit bonus component that doubles the player's deposit up to a specified amount.  The amount varies from site to site but the result is either free bingo for the player or a lower cost of wagering at the site. The match deposit bonus can be used in different ways.  The purpose of the welcome bonus is to attract new players, but bonuses can also be extended to existing players to maintain their loyalty.  Match deposit bonuses can also be offered to this group and some sites offer match deposit bonuses for reload deposits.  There may also be match deposit bonuses for using certain preferred payment mechanisms.  Some sites offer specials that match the player's deposit at specified dates and times. All of these bonuses are in the interest of good business and profits.  The online bingo industry is a competitive marketplace in which the online establishments must compete for customers.  This is why they try to make their site look attractive and exciting for both new players and existing players.  As the market has grown players have come to expect these bonuses from the online bingo operator.  All other things being equal, why join a site without a welcome bonus when you could have a free one hundred pounds at a comparable site. Player who want to read bingo reviews and learn about the bonus offers and other events at the various online bingo sites use informational sources like Unlucky for Some. 

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I am a full time online bingo content writer for popular bingo game sites, my aim is to give you the best reviews about the top UK online bingo sites including Sun Bingo Online and Wink Bingo Online.

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