Ready to earn an income on the internet by starting a small business but still unsure of what type of product to market? Perhaps you may want to consider an information based product?

First let's consider their popularity compared to physical products in terms of an internet marketing plan:

Examining your own use of the net you'll probably notice that more times than not you are searching for information. Whether it's who won the game last night, the advantages of a low sodium diet, or updated news on current political issues, by and large most of us use the net as a source of information. Right there we begin to realize how the internet is already commonly recognized for its ability to dispense accurate news and information. It seems only natural to continue to use these channels for what they've become noted for, information.

Physical products although are more tangible from the stand point that we as consumers prefer to touch, see, and compare them with other similar products. The web, by its very nature, lessens our ability to compare in this manner.

Secondly, if we're marketing digital products, we have the ability to deliver these products to customers immediately over the internet. Think of that, no delivery costs for you and immediate customer gratification for your buyers. Physical products on the other hand involve the warehousing, handling, and shipping expenses not associated with digitally based products. Now you're looking at a considerable cost increase in the operation of your business.

When looking at the production costs involved with information products versus physical products digital products require no need to mass produce them like you must with a physical product. A digital product is produced just ONCE then stored on your server so that it can be sent time and again, without limits, while physical products require mass production. When you consider the additional time and investment needed to produce physical products along with the possibility you may not sell out the entire inventory you have already paid to produce it's easy to realize there's a bigger profit margin in information products.

Lastly we need to consider the price we charge the consumer when we're marketing online. It's easy to understand that the lower the price the more likely it is someone will purchase a product. With the low production, storage, and distribution costs affiliated with any digital product, pricing can be kept very affordable.

In closing now that you've considered a few major differences in the production and marketing of digital products versus physical products when starting a small business you should be more prepared to put together a targeted marketing plan. Now take this knowledge and put it to work for you. No matter which route you take, the only other ingredient you'll need for success is YOU!.