Sales Boost From Potent Catalogs
You have the best product on the market. Your product's features are to die for. You've created a masterpiece with your catalogs, and you have a Pulitzer Prize for writing the best catalog printing copy.
Still you do not see an upward movement in your sales graph. Definition: you're not getting any sales!
So how did that happen? If you ask me, I'll tell you to check your call to action.
Does it work? When you read your call-to-action, do you want to get up and act immediately? If not, then you need a total makeover in your call to action.
Your catalogs and booklets need a precise command that tells your readers what to do after they've read your catalog printing copy. And it's important that you get your readers to not only act; but to act now!
These strategies can help you to get even the most skeptic readers to move and do what you want them to do. Reinventing your call to action is what's needed to get your phones ringing off the hook.
Provide a deadline
It's either a deadline for ordering, a deadline to submit a survey form, or a deadline to call you. Whatever it is, make sure that you end your offer with a deadline to make your readers act.
Your offer can be a free gift, an upgrade or a price cut. But always put a cut off date to make them come to you. If you want, you can even try to make the deadline on the same month as your items will be received. This way, your readers won't have any reason to procrastinate and delay what they can have right now.
Include a notice of a price increase
Everybody likes a good deal, especially if they can get a huge discount. If you're going to do a price cut on your product, let your readers know. And let them also know when you'll get the product back to its regular price. They would surely want to buy before the price of your product increases.
Offer trial or introductory period
Establish an introductory or trial period that includes a special deal with every purchase of your product. The extra deal may be in the form of a big discount or additional service.
Free gift
Everybody loves a free gift. Attract your readers with an incentive of a freebie for the first ones to respond to your ad.
"Not available in stores"
Tell your clients that your product can only be bought by mail order and none will be available in stores.
Include an upgrade
Offer an upgrade to the latest model when they order within a period of time.
A revised call to action will definitely revive an otherwise inactive postcard. Be sure to include action phrases such as Call Now, Fax Your Respond Today, Visit Our Website Today, to give your clients the reason to act right away.
For comments and inquiries about the article visit:
Catalog Printing
Related Tags: catalogs, catalog printing, online printing company, booklets
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil