Sales Boost From Potent Catalogs


by Janice Jenkins - Date: 2007-12-05 - Word Count: 479 Share This!

You have the best product on the market. Your product's features are to die for. You've created a masterpiece with your catalogs, and you have a Pulitzer Prize for writing the best catalog printing copy.

Still you do not see an upward movement in your sales graph. Definition: you're not getting any sales!

So how did that happen? If you ask me, I'll tell you to check your call to action.

Does it work? When you read your call-to-action, do you want to get up and act immediately? If not, then you need a total makeover in your call to action.

Your catalogs and booklets need a precise command that tells your readers what to do after they've read your catalog printing copy. And it's important that you get your readers to not only act; but to act now!

These strategies can help you to get even the most skeptic readers to move and do what you want them to do. Reinventing your call to action is what's needed to get your phones ringing off the hook.

Provide a deadline

It's either a deadline for ordering, a deadline to submit a survey form, or a deadline to call you. Whatever it is, make sure that you end your offer with a deadline to make your readers act.

Your offer can be a free gift, an upgrade or a price cut. But always put a cut off date to make them come to you. If you want, you can even try to make the deadline on the same month as your items will be received. This way, your readers won't have any reason to procrastinate and delay what they can have right now.

Include a notice of a price increase

Everybody likes a good deal, especially if they can get a huge discount. If you're going to do a price cut on your product, let your readers know. And let them also know when you'll get the product back to its regular price. They would surely want to buy before the price of your product increases.

Offer trial or introductory period

Establish an introductory or trial period that includes a special deal with every purchase of your product. The extra deal may be in the form of a big discount or additional service.

Free gift

Everybody loves a free gift. Attract your readers with an incentive of a freebie for the first ones to respond to your ad.

"Not available in stores"

Tell your clients that your product can only be bought by mail order and none will be available in stores.

Include an upgrade

Offer an upgrade to the latest model when they order within a period of time.

A revised call to action will definitely revive an otherwise inactive postcard. Be sure to include action phrases such as Call Now, Fax Your Respond Today, Visit Our Website Today, to give your clients the reason to act right away.

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Catalog Printing


Related Tags: catalogs, catalog printing, online printing company, booklets

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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