Don't Spread Your Resources Too Thin
Even for large corporations if you spread your time and money across too many different forms of advertising, you're going to potentially suffer because of it.
Part of the problem comes from how different a lot of advertisements can be from one another. You can't really compare greeting card printing to brochures, because they're so different in the type of message they can deliver, along with how you get them to your customers.
For a smaller business this becomes even more important because you're going to have a smaller pool of money to fund your marketing in the first place, so you can really afford to spread that money out over too many different forms of marketing without suffering lower results because of it.
Now, at the same time if you keep your attention too much on a single type of marketing you might end up losing sales by not grabbing enough people's attentions.
What is the marketer to do?
There are two things combined that will help you avoid any problems, while still gaining the benefits from multiple type of marketing at the same time.
The first step deals with planning well in advance. This gives you a lot more room to work with along with a good deal of additional time for each marketing push. If you're planning things out far enough in advance you're going to be in a prime position pour a lot more attention into the final product.
At the same time, focus on only one marketing push at a time if your resources are limited. Now you can be certain that each type of marketing you use will be the best it can possibly be, because you're giving it your undivided attention.
If greeting card printing is going to be your marketing of choice for the moment than temporarily ignore all other forms of marketing so that you can be sure that those greeting cards are exactly what you want them to be.
Once you have the designs and distribution taken care of you can start in on the next marketing approach. All marketing takes a certain amount of time to really start to work, and you can use that time to give your undivided attention to the next marketing push.
With an approach like this while you're working on each marketing push you're enjoying the sales benefit from the marketing you just did. This makes sure your resources stay strong just as your marketing does because you're giving each marketing push so much time and attention.
All of this is based on your ability to properly manage your time. I would say this can be one of the most important things towards strong marketing. If you can keep yourself on track and on top of things, you'll be in the best position possible to get the most from your marketing.
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