Internet Marketing for Professionals
- Date: 2007-02-03 - Word Count: 371
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Most professionals approach internet marketing by throwing money at the problem. While this will produce some results, there is a better way to go about marketing your services.
As a licensed professional, you have spent years and a lot of money gaining an intimate familiarity with your area of practice. After practicing for a few years, it can be easy to forget that what you consider run of the mill subject matter is baffling to your clients. This expertise presents you with a unique marketing opportunity to attract clients on the web.
The first strategy is to consider becoming a valued asset to another site. Do a search on Google for the subject matter you are licensed to practice in. For instance, a skin cancer medical professional would do a search for "skin cancer." Now click on the first couple of organic listings you see.
These sites are receiving a ton of visitors. If you see one that looks professional enough, contact the site owner. Tell them you are willing to write a weekly column on some aspect of skin cancer. If that seems like too much of a time commitment, you can agree to answer questions submitted by people visiting the sites. A smart site owner may even ask you to do a web cast.
You should offer to do all of this for free. Why? The publicity is invaluable. You are getting your name in front of tons of people. If this still sounds questionable to you, let me ask you a question. How much would you pay to be a featured guest on Oprah? When you provide free services to the dominant online sites, you are essentially doing the same thing. Even better, most of the other professionals in your field would never even think of doing it.
When marketing online, it is vital that you first assess what you have to offer that other don't. Next, consider your assets and think outside of the box. How can you make the most of what you have to generate publicity and business? The above strategy is one step that works incredibly well, but is used far too rarely.
Halstatt Pires is with MarketingTitan.com - providing internet marketing for law firms.
As a licensed professional, you have spent years and a lot of money gaining an intimate familiarity with your area of practice. After practicing for a few years, it can be easy to forget that what you consider run of the mill subject matter is baffling to your clients. This expertise presents you with a unique marketing opportunity to attract clients on the web.
The first strategy is to consider becoming a valued asset to another site. Do a search on Google for the subject matter you are licensed to practice in. For instance, a skin cancer medical professional would do a search for "skin cancer." Now click on the first couple of organic listings you see.
These sites are receiving a ton of visitors. If you see one that looks professional enough, contact the site owner. Tell them you are willing to write a weekly column on some aspect of skin cancer. If that seems like too much of a time commitment, you can agree to answer questions submitted by people visiting the sites. A smart site owner may even ask you to do a web cast.
You should offer to do all of this for free. Why? The publicity is invaluable. You are getting your name in front of tons of people. If this still sounds questionable to you, let me ask you a question. How much would you pay to be a featured guest on Oprah? When you provide free services to the dominant online sites, you are essentially doing the same thing. Even better, most of the other professionals in your field would never even think of doing it.
When marketing online, it is vital that you first assess what you have to offer that other don't. Next, consider your assets and think outside of the box. How can you make the most of what you have to generate publicity and business? The above strategy is one step that works incredibly well, but is used far too rarely.
Halstatt Pires is with MarketingTitan.com - providing internet marketing for law firms.
Related Tags: marketing, internet, publicity, doctor, professional, exposure, oprah, outside the box
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