Top 10 Reasons You Can Sell More Real Estate With A Podcast

by Butch Grimes - Date: 2007-04-30 - Word Count: 497 Share This!

A lucrative career in real estate used to mean shaking a lot of hands and praying for favorable market conditions. While personal contacts and a booming market still have influence on the success in the real estate business, today's business environment continues to undergo a powerful technological shift.

Everyday, smart business people are doing innovative things on the Internet. They are using the Internet's efficient online tools to brand their business, gather leads and create a long term client base. Podcasts are one of these new tools. A podcast is basically a short, online radio show that you produce yourself that listeners can download to their computer or MP3 player. Thousands of businesses now use podcasts to build their credibility and client base. Here are just some of the ways podcasts can help your real estate business:

1. Introduce yourself to new potential clients. Podcasts open an entirely new marketing channel for you - a direct channel straight to your target audience.

2. Build a regular audience and a sustained client base. Keep yourself top-of-mind with consistent communication with your listeners, and the next time they are thinking of buying a new home, who will come to mind first?

3. Become a trusted expert resource. By giving them valuable information every week/month, you build trust with them. You behave like an expert, and people prefer to do business with experts.

4. Get to know your potential clients personally through discussion. By posting your podcast with a simple blog, your listeners can discuss real estate topics with you. These discussions lead to trust.

5. Show homes through descriptions and/or video podcast. It's like giving a virtual home tour with your personal commentary. Essentially, you would be showing homes to hundreds - or thousands - of prospects 24/7, when it is convenient and comfortable for them.

6. Reinforce your brand and build long-term business. Your brand is your relationship with clients. Reinforce a positive relationship by offering free advice and discussion and you will always have people seeking your services.

7. Build traffic to your website. Posting and promoting a podcast is just one more way to get visitors to your site, surfing your listings.

8. Make more contacts. Not all of your listeners will be homebuyers or sellers. You can gain powerful industry authority by being a vocal expert with your podcast.

9. Stand out. How many other realtors are using podcasts? Be an early adopter and you will stand head-and-shoulders above the rest. This is especially important when the market is in a downward trend.

10. Reach buyers outside of your local market. Your podcast is broadcast worldwide giving you access to potential buyers and sellers that live outside of your market but own real estate or want to buy real estate in your market.

Podcasts are new technology, but don't be intimidated. If you have ever used a tape recorder, you can easily learn how to produce a podcast. You have a lot of knowledge and expertise that your clients can benefit from. They want to hear you - so start podcasting!

Related Tags: sales tips, podcast, podcasting, real estate sales, increase profits

Charles "Butch" Grimes is a real estate expert, entrepreneur, talk radio host, columnist and motivational speaker. Recognized as one of the nation's foremost real estate experts, Butch has helped millions of realtors catapult their business through his educational broadcasts, books and speaking engagements across the country. For more lessons on podcasting or success in real estate, go to: or send Butch an email at

Butch Grimes is a nationally known Real Estate Expert who is often called upon by national and international companies for guidance on achieving success in the ever-evolving minority emerging markets. He has also testified before the California Legislature on issues of mortgage insurance, unfair lending practices and other issues impacting underserved communities. He has received commendations throughout California and nationwide for his contributions to the real estate industry and local community. Grimes shares his considerable knowledge during a weekly radio show, "We Talk Real Estate with Butch Grimes" on KTYM 1460 AM in Los Angeles. The landmark show is the first live talk radio show dedicated to addressing real estate questions and concerns of inner city communities. His monthly column, "The Real Estate Insider," appears in state and local newspapers.

To learn more about Grimes, visit

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