Good Website Content-Why It's Your Most Valuable Asset
Why does your business website exist?What do you want visitors to do when they land on your website?If you answered "to impress people" or "for fun" then you may have the wrong attitude towards your on line business website.
If you answered "to turn my visitors into customers" then you're spot on.
Good website content is all about turning those curious website visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.
Good website content gets those visitors to TAKE ACTION
Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.
Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.
Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!
Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.
Use subheadings for impact, to draw attention to the main point of the following paragraph.Use bulleted lists to deliver information in small chunks.Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.Visitors use the 'F' movement
Visitors scan the top & left column first, then move across to the right.Most read or noticed - Top left section.Least read or noticed - Bottom right.Put important content or sign-ups 'top left' of the page.
Visitors are impatient - Good website content is:
Brief.... enough said?Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.
Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.
Don't over use the keyword, it will disrupt the flow of your text.Aim for a density of 3-5% use.Find variations that use the keywords in different combinations.Keep it focussed - One idea per page
Website visitors will only focus on one new idea per page - keep it focussed.Good content is 'Empty'
Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.
Give the text or content room.Give the visitors eye's a rest... they'll be able to focus on the information on screen.Good website content builds trust:
Well researched.Accurate in it's facts and information.Deliver on their promises.No readers are impressed by factual errors or poorly researched articles. If you want those first time website visitors to become regular visitors and customers... this should be your goal.
Think of Amazon, Google or Yahoo. Love them or loath them but they all deliver the goods that their users want.
Make sure you over deliver with your good website content.
So much for humans! Good website content pleases the search engines too.
Headlines and 'H' tagsKeywords/ keyword phrasesTitle tagsDescription tagsKeyword rich contentRelevant text rich links to other relevant pagesDon't forget those search engines that visit your website to read the content, they'll reward you and the website if the content is good (notice I used website, good and content in a different order).
So lets sum it all up - Good website content is:
Brief - ScanablePositioned well - 'F' movementKeyword richFocussed - One idea per pageEmpty - white spaceAccurate - Build trustTight & Neatly punctuated.Crisp & punchyRemember those search enginesWhen you've finished writing get someone, who doesn't know your subject, to read it through.
Does it make sense?Did it hold their interest?So no excuses - make sure every page has good website content to keep turn those website visitors into feverish customers.
Keywords: good website content, website visitors,writing for websites,writing for visitors,creating good website content
Want more great articles for you website or newsletter? Take a look at my website www.simplewebsitemarketing.com see the authors box for info.
Related Tags: website visitors, good website content, writing for visitors, writing for websites, creating good websi
Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. For more great free articles visit http://www.simplewebsitemarketing.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t