When Google introduced their new Adsense revenue sharingprogram, people began to wonder if things would change. Certainquestions have been burning in people's mind like: what's goingto happen to Associate Programs, how do they compare againstGoogle's Adsense and will Adsense cause Associate Programs to beobsolete?

Well, that really depends on a number of things, which I will goover. In this article I am only going to cover a few advantagesand disadvantages of using Google's Adsense vs AssociatePrograms and which Associate Programs will prevail.

In case you are not familiar with Google's Adsense, Adsense is anew service provided by Google. This service allows you to havetext based advertisements on your web site, known as GoogleAdwords. In return, you will receive a share of revenue based ona pay per click arrangement.

How Does Adsense's Advantages Compare To Associate Programs

Adsense and Associate Programs share some of the same advantagessuch as, Adsense is free to join and so are most other AssociatePrograms. Making them both easy to start and suitable for youwhether you are a beginner or an experienced marketer.

Another advantage with Adsense, is that you never have to searchfor advertisers. Google supplies you with the advertisements byusing highly relevant content targeted ads. This will insurethat only precisely relevant advertisements are displayed onyour web site. As for Associate Programs, you will have tosearch for quality programs and the relevancy of the programwill depend on the one you select.

Adsense enables you to filter out up to 200 urls, so you don'thave inappropriate ads or display advertisements of yourcompetition. The last thing you want is to send traffic to yourindirect competition. No one in their right mind would do that,right! Moreover, with Associate Programs you can select whichones you want to promote, instead of worrying about advertisingyour indirect competition.

How Does Adsense's Disadvantages Compare To Associate Programs

One of the biggest disadvantages of Adsense, is that they neverreally tell you what percentage you will receive. I don't knowabout you, but wouldn't it be nice to know what percentage ofrevenue you will receive. If an Associate Program was to dothat, they would have absolutely no one participating in theirprogram, but somehow Google can manage to get away with that.With associate programs, you immediately know what yourcommission percentage is going to be before you sign up.

Even though you can filter certian urls, you will still receiveinappropriate advertisements. The advertisements are only asgood as the person who wrote them and if they select keywords orphrases that are too general, this will result in inappropriateadvertisements appearring on your web site. Most AssociatePrograms enable you to write your own promotionaladvertisements, giving you a little more freedom.

Adsense does not rotate their advertisements, so eventually yourclick through ratio will decrease, as repeat visitors are lesslikely to click through them. Eventually, I'm sure Google willimprove the way it does it's content targeting and startrotating their advertisements. By promoting an Associate Programyou can simply change the wording of the advertisement, but withAdsense you can't do that, you have your hands tied behind yourback.

Adsense's stats are terrible, they don't tell you whichadvertisements your visitors are clicking through or whichkeywords are involved. Google supplies Adwords users with theadequate stats, you would think that they would do the same fortheir Adsense partners.

You should keep in mind that any advertisement that is on yourweb site, is portrayed to be your recommendation. If you areadvertising a poor product or service on your web site, it willreflect on your credibility. Any product or service that youpromote, should be a reliable one. Otherwise people will assumethat you have poor judgement and it will hurt your credibility.By promoting Associate Programs, you can pick and choose qualityproducts or services to promote, giving you full control,without damaging your credibility.

Which Associate Programs Will Prevail

Even though Adsense has a substantial amount of disadvantages,it will still have a major affect on a lot of Associate Programsthat are currently operating today. In fact, you could say it'sa wake up call for many merchants, especially for the ones whooperate a poor Associate Program. So if you operate your ownAssociate Program, that has a low commission percentage and/orhas a poor conservation rate, now might be a good time to startthinking seriously about improving your Associate Program.

As to which Associate Programs will survive and prevail overGoogle's Adsense, it will be determined by a number of things.In order for Associate Programs to prevail, they will need tooffer a high commission percentage of 40% or higher, have a highconservation rate of 1% or higher, and be a breeze to promote.

In the end, Google's Adsense is merely just another avenue ofgenerating profits on your web site. Associate Programs will notbecome obsolete. Moreover, they will filter out the goodAssociate Programs from those that are bad, and only the qualityones will prevail.

Moreover, you can expect that Google will improve their Adsensecampaign overtime, proving that they are a worthy adversary tothe Associate Program industry. You must be able to adapt andimprove as changes occur.

Rich Hamilton, Jr is the CEO/President ofhttp://www.ElitesMarketing.com. You can start earning cash todayby joining our FREE Two Tier Associate Program and make $45 -$270 per sale http://www.ElitesMarketing.com/assoc/.