How to Strategically Place Your Product So it Sells

by Shane Starr - Date: 2007-02-10 - Word Count: 397 Share This!

Entrepreneurs who have a product that is distributed though a traditional outlet channel, often overlook some very vital points to consider before distributing. They are often so worked up that their product is out in the marketplace that they forget to ensure that their product is being seen the right way in the consumer's eyes. Along with that, they could be using that inventory better though a channel with a higher turnover. If you have created a product and are planning on beginning placement of your product (or if you already have placed your product), do not overlook these vital questions:


Is there self-image congruency (fit between self-image and store image), Is the store personnel's lifestyle aligned with the buyer's. Is there appeal to the appropriate social-class?


Are the products quality? Is there a wide selection or assortment? Is the style or fashion considered innovative or modern?

Customer Service

Is the salesclerk service top-notch or just scraping by? Is merchandise return, delivery service, phone ordering, and credit policies easy for the consumer?


Is the channel conducive to the preferences of my target buyer?
Does it lack accessibility (e.g. elevators and ramps)?
Does it have proper lighting for an effective display?
Does it carry convenience to keep buyers around the product (e.g. air conditioning or rest rooms)?
Is the store layout give a shopper the ease (e.g. aisle placement and width)?
Do the aesthetics match the products of the store (e.g. flooring and architecture)?


Is the location ideal for your target consumer? Is parking accessible and sufficient?

Sales Promotion

Are there enough sales promotions to keep the distributor's traffic high? Is the store or your product advertised enough? Are there displays with your product or complementary products?

Store Atmosphere

Is there an atmosphere in your distribution channel to keep the buyers in the store and want to come back (e.g. feeling of acceptance, appropriate music for the consumer demographic)?

Distributor Feel and Brand

Is the brand cutting edge and your consumer more conservative? Is the distributor know with a bitter or a stellar reputation?

Post-Transaction Satisfaction

Are the returns and adjustments policies favorable to the buyer? Do the products have guarantees or warranties?

With these criteria set in place you begin to see how the purchase of your product takes on a more favorable experience to the consumer. When the consumer is satisfied, that appeal to others hearing about it will go way up. This can be key to making your product sell.

Related Tags: entrepreneur, investment, invest, vc, venture capital, startup, capital, angel investor, raising capital

Shane Starr is currently Director of Marketing for Since the latter part of 2001 has been providing the means for angel investors to link with entrepreneurs with promising business plan ideas. By seeking strong relationships in the angel investor space Cloudstart has sought to become a leader in linking new ideas with start up capital. The entire venture capital industry has long been a somewhat mysterious place for some entrepreneurs and sometimes a difficult network to break into. Our entire goal at Cloudstart is to give your business plan visibility with as many accredited investors and accredited investing entities as possible.

We seek to build relationships not only with the angel investor group, but also with venture capital firms, private equity firms, and even hedge funds. Our theory is that if we can bring as many sources of capital together as possible, it will increase the likelihood that your business plan gets the needed exposure to help in raising capital.

Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.

Recent articles in this category:

Most viewed articles in this category: