Building A List For Your Opportunity

by JoblessJake - Date: 2007-07-28 - Word Count: 1023 Share This!

I am going to answer a very common questions regarding lists
- How do I get a list to advertise my opportunity to?
- Where do I get a list without paying too much for it?
- Where do I get a list of customers who have already bought?

Lists are essential part of internet marketing, however, the key is knowing the specific type of customers and list you are wanting. What type of customers do you need? Do you know? Why do you need this list of customers? Who and why are important questions. Their answer will dictate the list you obtain.

You can buy almost any list you want; there is a variety of lists available to you. However, will these customers benefit your business? If you do not know who you need and why you need them, it is likely that you may end up with a customer list that is of no use to you.

If you obtained a list of customers that purchased cell phones but you were promoting your network marketing business to them you wouldn't have very much success.

In other words, knowing exactly what customer type you are looking for will enable you to identify the proper list. Your business is unique; therefore, your customer list should be as well.

So before you go buying a customer list, ask yourself a few questions:
Are you targeting males?
Are you targeting females?
Do you want only local customers?
Do you want worldwide customers?
Are you looking for online shoppers?
Are you looking for direct mail shoppers?
Will any price point do?
Are you looking for customers who purchase high price point items?
What products should these customers have purchased?
Not only do you have to ask yourself these questions, but you must also consider these questions before purchasing any type of customer list. Make sure before you make that purchase, you have these questions answered and these answers are specific, not round about.

Ok, for the sake of this article, let us assume you need a customer list of those who have purchased or are involved with something to do with network marketing.

Now, you need to get a little more specific. Who is your specific prospect? Lets say your perfect prospect is a male or female between the ages of 20 and 30 and has been involved or expressed an interest in the network marketing industry.

You see, it is important to get specific. You have to know who you are looking for. The next step is taking this information with you and looking for these people in mailing lists offered by others for purchase.

However, before you do that, you need to figure out how you intend to advertise to these potential customers. Will you keep your advertising to the online world, or expand some and send them a letter or postcard offline?

For the sake of this article, let's say you intend to use the online method via email or newsletters. Now that we have decided this, you want to ensure that you test your advertising campaign. You want to make sure you get the results that you are looking for. In order to do this you must find and or test ad copy that gets results based on past performances.

When you are ready to start looking for a list, you will want to find yourself a list broker. However, make sure it is someone you have faith in. Then give them the information you have found, what you are looking for in a prospect.

The cost and quality of the list will vary, it may be essential to perform a small test. This test to find out if they provide high quality lists could run you around $500 or more if they use email blasts.

Now here is the kicker. When you use these list brokers to advertise you DO NOT get to keep the list you are blasting your email to. You get to blast them with a ONE TIME email. So make sure that wherever you are sending these people that the page is optimized to get visitors to opt in or purchase (more about that later)! Now, the people that you capture from your page that came from the email are your prospects that you now build a list with that you get to keep!

You do not just go out and buy a list of hungry prospects wanting your product or opportunity. You must create your own list. But you advertise to someone else's list and the people that click on your link to your site that you capture are now part of your list. You don't want someone else's list anyways because it will not be targeted to your business.

Actually, you need to reverse your thinking. Why would you really want a customer list from someone else? Don't you really want one of your own? You want your list to trust you and know you, this is best the way to build and keep customer relations. You can't buy that trust from another person, you have to earn it yourself. However, it is not easy and it does take a great deal of time. However, the positive is that you own that list, it is yours, and nobody else's. Take care of those on your list and you will find the rewards that only you can benefit from.

In conclusio building, generating, and maintaining a list is a complex area. In this article I only mentioned 1 or 2 methods of building your list. There are paid and free ways to build a list but it takes time and if you are a beginner it especially takes guidance. The problem for most beginners is they have an idea or are involved with a company that tells them to go out and build a list and advertise to them. But that leaves the beginner thinking "ok but how the heck do I do that EXACTLY!?" That is why for most beginners in network marketing it is best to get the help of a mentor and team like JoblessJake to walk you step by step in building your own list and how to market to and maintain that list.

Related Tags: mlm, online mlm, internet network marketing, building lists

Jacob Hyten is an internet network marketer that provides step by step 1on1 mentorships for beginners who have bought into programs or information and still cant figure out "what the heck to do exactly!" His teams program has a company built matrix where EVERYONE wins and a never been done before 2 tier payout system where you get paid from your own efforts, the efforts of your upline, your team AND the companies efforts.

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