These Guys Still Google for Perfect Search
These days, Google seems to be doing everything, everywhere. It takes pictures of your house from outer space, copies rare Sanskrit books in India, charms its way onto Madison Avenue, picks fights with Hollywood and tries to undercut MS's software dominance.
But at its core, Google remains a search engine. And its search pages, blue hyperlinks set against a bland, white background, have made it the most visited, most profitable and arguably the most powerful company on the Internet. Google is the homework helper, navigator and yellow pages for half a billion users, able to find the most improbable needles in the world's largest haystack of information in just the blink of an eye.
Yet however easy it is to wax poetic about the modern day miracle of Google, the site is also among the world's biggest teases. Millions of times a day, users click away from Google, disappointed that they couldn't find the hotel, the recipe or the background of that hot guy. That's why Amit Singhal and hundreds of other Google engineers are constantly tweaking the company's search engine in an elusive quest to close the gap between often and always.
Singhal is the master of what Google calls its ranking algorithm the formulas that decide which Web pages best answer each users question. It is a crucial part of Google's inner sanctum, a department called search quality that the company treats like a state secret. Google rarely allows outsiders to visit the unit, and it has been cautious about allowing Singhal to speak with the news media about the magical, mathematical brew inside the millions of black boxes that power its search engine.
Google values Singhal and his team so highly for the most basic of competitive reasons. It believes that its ability to decrease number of times it leaves searchers disappointed is crucial to fending off ever fiercer attacks from the likes of Yahoo and Microsoft and preserving the tidy advertising gold mine that search represents. "The fundamental value created by Google is the ranking," says John Battelle, the chief executive of Federated Media, a blog ad network, and author of The Search, a book about Google.
Users, of course, don't see the science and the artistry that makes Google's black boxes hum, but the search-quality team makes about a halfdozen major and minor changes a week to the vast nest of mathematical formulas that power the search engine.
These formulas have grown better at reading the minds of users to interpret a very short query. Are the users looking for a job, a purchase or a fact? The formulas can tell that people who type apples are likely to be thinking about fruit, while those who type Apple are mulling computers or iPods. "Search over the last few years has moved from Give me what I typed to Give me what I want," says Singhal. As Google finetunes its search engine, one challenge it faces is sheer scale.
Related Tags: hotel, google, books, pictures, house, google search
For more details on Google perfect searche visit www.halfvalue.com and www.halfvalue.co.uk
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Jumpstart your Website's Traffic - 3 Simple Techniques
Whatever your online business, be it selling a product or offering any kind of service, it can e - Search Engine Marketing Firm: Gives your Business Ample Scope to Flourish
Website is the first presentation of your business or it can be said that it is your online office f - Is Google Planning Another Page Rank Update?
Those of you that pay attention to the Google Page Rank are still waiting for another Google update. - Are you Behind the Times With your Internet Website?
Do you want to make money while you sleep? You can accomplish this on the Internet. This is not a - Does Google Know You're There? PageRank and More
You've done everything in your power to get Google's attention. Now how do you know when the Goo - Search Engine Optimization and Google Local
Anyone who uses the internet to search for products, services, or advice have seen the local results - The Reciprocal Linking Hasn't Left the Building
Look around you, the SEO industry is routinely at least 6-12 months behind any new search engine - "in Search of the Best Keywords? Array Follow These Strategies."
The copy on your Internet business website should contain keywords. What are keywords? Keywords ar - NY Doc finds way to get Google ads free
In fact last year alone he got over $26.7 million in pay-per-clicks free at all the TOP search e - Online Home Business Ideas to Generate Targeted Prospects
The amazing thing about doing business on the internet is that you are able to control, to a certain
Most viewed articles in this category:
- Monitoring Search Engine Positions
If your URL shows up far down the results list, the chancesof the consumer never finding you - Search Engine Submission - What To Look For When Selecting An
Every business owner I've met has been encouraged at some point to invest in a website; often convin - The Reciprocal Linking Hasn't Left the Building
Look around you, the SEO industry is routinely at least 6-12 months behind any new search engine - 7 Simple Steps For higher Search Engine Ranking.
You want to make sure that you have a lot of relevant keywords in your meta tags first off. you - Clicking With Pay Per Click Advertising
Study the workings of the PPC search engines and you'll bo on a fast-track to success. Conversel - How To Improve Search Engine Ranking With Content.
This can be a convoluted topic where the unique characteristics of each search engine are consid - Does a Google Sitemap May Increase Your Search Engine Ranking?
A common question my clients always ask is:''Does a Google Sitemap Will Increase My Search Engin - Online Home Business Ideas to Generate Targeted Prospects
The amazing thing about doing business on the internet is that you are able to control, to a certain - NY Doc finds way to get Google ads free
In fact last year alone he got over $26.7 million in pay-per-clicks free at all the TOP search e - Increase PageRank Fast with Quality Backlinks
The PageRank of a website is determined largely by the importance, or popularity, of the site ba