Casinos are facing many challenges these days and a very competitive market. A profitable strategy to encourage a customer to retain his/her patronage of the product or service is to offer some benefits in terms of extra bonus ,prizes , contests or gifts for birthdays , anniversary etc.I personally own a VIP bathrobe from a casino and it never fails when I see it I think of them and often play there in hopes to get the next present in the mail.The Casinos send out these shinny VIP Cards that is good for the ego ,It is like saying YOU are special .These extra bonus offers , emails loaded with such benefits is of great importance to retain a customer or client. Online Casinos somehow knew this type of strategy. They created a players club where all the members have their own club card as identification that you are a member of the club.

The VIP Club/Lounge card is loaded with benefits. They are marketing these Programs d to all the casino players not only to make this particular gambler to stay in the casino, but to offer the importance of this card. Of course, the benefits are offered for members only. So the Casino hope the Players will increase their spending to get into that exclusive club.They advertise a member of the club has a chance to win some extra amount or maybe a discount from the products or services the casino is offering.

When you join a casino , players may receive mails coming from the casino, coupons , mouse pads ,pens and other token gifts when you have been absent a while. I personally think when you stop playing 60 days at a particular casino they start the drums beating in the backroom and make it their task to bombard you with offers until you will have one that you cannot resist. They will give you a free amount of cash to get you playing again and then will have a big prize pool to be split among their VIP players .Some casinos enrole you automatically into VIP programs but being somewhat a 'whale' myself I know they do send the lobster dinners ,gift certificates to your favorite local restaurant and when you win big they will send you a gift which makes you want to spend more at their casino .Some casinos know who gets the free drinks with the good scotch and who to serve the diet coke to .You need to hold your hand tight to keep them guessing.And I recommend you have more than one favorite place to gamble.

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