Understanding Solo Ads and Classified Advertising in Ezines
While many online advertising options exist, few remain to
hold the respected reputation found in ezine advertising.
In stating so, understanding the various forms of ezine
advertising can be confusing for those seeking this
exceptional ad venue.
First, let's understand what an ezine is. Ezines are magazines
published online. The name Ezine is an acronym for "Electronic
Magazine". And, just like magazines, ezines contain a variety
of different forms of advertising.
Let's take a look at a couple of popular options available
from one of the oldest and most successful ezine directories
at Ezines-R-Us Directory & Ad Placement Services:
Classified Advertising
--------------------
Classified ezine advertising can be found in almost every
ezine publication. These are small 5 line ads found in a
'classified advertising' section, typically among several
other offers from different advertisers.
A classified ad should be formatted to a maximum of 5 lines
long and up to 65 characters per line. A character is one
letter or number, including spaces between words. The first
line of the ad, or headline, is the most important line, as
this is the 'attention grabber'. The last line is typically
reserved for the web site address or contact information.
Because many publishers keep an online archive of each ezine
issue published, a classified ad with a web site url can
contribute a one-way link back to your web site for many
weeks, months, or even years.
Solo Advertising
--------------------
What are solo ads? Simply stated, these are 'stand alone'
advertisements published in ezines where no other ad competes
against the marketing offer. The solo ad is sent to
subscribers of ezines who have already agreed to receive the
ezines as well as any associated advertising offers or
recommendations.
Referred to as the king of ezine advertising, the solo ad
enables the advertiser to reach his or her audience of opt-in
subscribers. Subscribers of the ezine publication are already
familiar with the ezine publisher and have a sense of trust
for the publisher's recommendations.
A well developed ad campaign delivered via solo ads has the
potential to create substantial income and/or leads. In fact,
most online professionals have used this method to build huge
Internet businesses.
While no one can guarantee your ad will
make you a fortune, using this method will offer you the best
chance of getting your marketing message out to warm opt-in
market.
As a rule, most publishers will accept an ad up to 50 or 60
lines long, formatted up to 65 characters per line. Unlike
the classified ad, a solo ad allows you to create compelling
headlines or 'subject lines'. The subject line is the text
you first read in your email inbox that grabs your attention
to open the email and read the message.
You can think of the solo ad as if it were a mini web site.
A well written solo ad should have an attention grabbing
headline, followed by subheadings, bullets, and a call to
action. Above all, list benefits - tons of benefits!
Take full advantage of the amount of space being offered, after all,
your offer is 'on stage' so plan and rehearse it well.
Ezine Advertising Tips
--------------------
A word of caution before beginning any online advertising
campaign: Track your ads! There are many tracking services
to choose from, so do a search and find which one will best
suit your needs. There's no point in feeling uncertain if your
efforts and dollars are going to waste.
Finally, subscribe to the ezines which will be publishing
your ad. If you've chosen to do classified ads in multiple
ezines, I highly recommend you use an alternate email address
to confirm and hold your subscriptions. Ensure you check the
email account frequently to avoid any bounces.
If the time is taken to skim through each ezine, you'd be
surprised at the amount of valuable information and free
resources you'll find right there at your fingertips.
Source: Free Articles from ArticlesFactory.com
Related Tags: advertising, in, ads, solo, understanding, and, classified, ezines
Jullieanne Matheson is well known in the ezine advertising
industry as one of the leaders in creating successful ad
campaigns for thousands of Internet marketers since 1999.
Find your low-cost ad solutions at http://www.ezines-r-us.com
Send a blank email to: art@jules.emailaces.com to stay in
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