Companies who have programs where you can get paid to take surveys find that they are an excellent means of finding out about their product from the people who will actually be using it.  Companies can also test their advertising or marketing campaigns to determine how well they are getting the information about the product out to those who would be interested.  Paying people to provide answers to survey questions is far less expensive than the alternative of releasing a product and then finding there are issues with the design or packaging that could have been prevented.

Information

Of course, the major reason companies and researchers are willing to insure there are people who get paid to take surveys about the products and services offered by the business is in order to get information. The business may be looking for information about how well the product is recognized in a geographic area or amongst a particular demographic group. This can be information about everything from the color of the packaging to pricing options as well as the composition of the product itself. Regardless of the type of information required, surveys conducted online are perhaps the best way to ensure that a good cross section of people answer with information about the product.

Experience

People who get paid to take surveys and who have a positive experience with the product in question are more likely to spread the information to friends and family in their circle of influence. Companies are more than willing to pay to hear about your experience with their product, be it positive or negative.  It is possible that problems that show up through actual experiences with the product in question can be easily and quickly corrected, which will make the product have a better overall reception when the full release takes place.

Geographical Distribution

When you choose to get paid to take surveys for companies, the business gets the benefit of a wide geographical and demographical distribution for information about the product that they are marketing or testing. If a company has released a product in a certain area for the purpose of testing how well it is received, online surveys help to determine the success of the marketing and distribution campaign. A company can find out of a product is selling better in one part of the country and can then take steps to determine why that may have occurred.

Targeted Audience

You can get paid to take surveys by the business or organization because they are looking a specific targeted audience for their product or service. They may also have the goal of finding a specific group of people with defined demographic information in order to have them participate in a marketing or research study. Those who qualify for the study can be determined usually with a few questions and only those who qualify will be asked to complete the larger or more complex survey. By doing the preliminary work online, companies can get good results very easily and quickly.