Boost Response Rates with This Under-Used Article Secret
Make a benefits list. Just write down what you know your readers want to get out of life in their profession. List what they need to make easier.
Making this list helps you:
- write benefit-laden headlines and articles
- choose article subjects that interest your readers
- increase sales (After all, readers respond when you focus only on them.)
By creating this list and posting wherever you write, you'll have a quick point of reference whenever you have to come up with an article quickly.
Here's an example of a list I made for accounts payable clerks:
- keep independent contractors separate from employees
- reduce paper
- keeping up with sales tax issues
- stay out of legal trouble
- checking expense reports against receipts
These are all things they'd want. Now you can use this to create headlines. Try to put the benefits in the headline first. Here are a few examples:
An Easier Way to Determine Worker Status
Small Steps to Going Paperless
Heads up: A/P Could Pay for DOR's Sales Tax Losses
Here's Poof Spot Checking Expense Reports Pays Off
It's best not to pull this list out of thin air. As much as you think you're close to your audience and you know exactly what they're thinking, they can often surprise you with new interests. Here's how to stay current:
1. Start calling or e-mailing a select group of customers. You'll want to choose people who you speak with on a regular basis and who are opinionated. They're not hard to find. These wonderful gems are on every businessperson's client list.
2. Ask them these questions: - What keeps you up at night?
- What's the toughest thing about your job?
- What's the one thing you would change about your job?
- Could you please describe your day from the time you sit at your desk in the morning until you leave at night?
3. Draw out their emotions. Once you have this info look for any emotions the respondent has. Are they angry about new regulations? Tired of having to match invoices? Eager to remove paper from the accounting process? Loving a new kind of computer software? Use these emotions to write your lead paragraphs and headlines. They're the undercurrent that will keep your readers glued to just about everything that flows from your computer and into their inbox.
What You Can Do Now: Think of who you can ask today so that you can start building your benefits list. It's the secret to the success of your e-mail marketing campaign.
Related Tags: article, articles, content, writing, marketing, boost, rich, benefits, secrets, conversion
Boost traffic, get more leads and increase sales by learning the secrets to writing well and writing fast. Get Lisa Sparks' no-cost special report on the secrets to making article marketing work for you by visiting: http://www.ArticleSecretsRevealed.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Small Business Consulting That Actually Counts
Small business consulting providers can be present in nearly any respectable sized metropolis or cit - 3 Things All Affiliate Marketers Need To Know About Affiliate Mail
Affiliate Mail3 Things All Affiliate Marketers Need To Know About Affiliate MailEvery affiliate mark - Proven Article Marketing Tips In Terms Of Article Titles
The first article marketing tip that you need to look at when drafting a post is the title. This is - Magnetic Sponsoring Review-is It Worth The Money
I truly believe Magnetic Sponsoring has been responsible for many success stories, as evidenced by t - Hand Truck Use In And Around The House
When using a Hand truck in your house, you have to take precautions that one does not have to be con - Article Writing For Fun And Profit - Part 1
Writing articles can seem like a chore, especially if you are in a mind set of needing to do it. The - Internet Marketing: Problems And Issues
The funny thing about this business is the business itself. Never before has there been opportunitie - Great Twitter Advertising Programs
It's difficult to find a good piece of Twitter marketing software. You need to understand which feat - Getting Good Twitter Promotional Software
It's difficult to find a good piece of Twitter marketing software. You need to understand which feat - Geographical Marketing For Geographical Businesses
Geographical businesses are in a majority of cases are missing out on vast numbers of potential clie
Most viewed articles in this category:
- How To Find Ghostwriters Online
You might have already known that article writing is vital to your business. This is off course with - Article Marketing - How to Use Articles to Build Your List
This is one of my favorite topics to write about, for three reasons:1) I have generated the bulk of - How Not to Article Market
Article marketing is one of the most cost-effective, efficiently viral ways to generate one-way link - Article Marketing - Why I Use Article Marketing for My List Building
Article marketing is one of the most effective methods of lead generation and list building that I h - Make Money with Articles by Using Free Articles Directories
Amongst the many ways of making money with articles, the use of free articles directories is one of - Thoughts on Article Directory Oddities
If you publish articles to promote your site, you have probably noticed the directories evolve. Som - Article Marketing - How to Create a Steady Stream of Traffic to Your Website
Article marketing is, and has been for some time now, my primary method of traffic generation. Why? - Do Your Readers Wish You Would Stop Writing Articles?
For a lot of us, writing articles can be a chore. Even if you don't gnaw on your nails in the fear o - Article Writing is the Best Method of Getting Backlinks
Article writing is the best method of getting backlinks. You can write thousands of articles and sub - When Competing Theories Conflict in Online Article Marketing
Online Article Marketing is really taking off and now that it is growing so much many are analyzing
